When were you there? Things were much more "starry-eyed" when I was there (2008-2011). I even know a guy there who refuses to leave because he is so convinced SWA wants him.Wouldn't go that far. I figure you get a lot of the same crap just different atmosphere.
Personally I have never heard them push SWA as having a flow or anything. They might have before our time at AMF but I haven't seen the hype. I even asked about it in my interview and they were wary about saying anything about it. When asked in my indoc they essentially said we were lucky to have the jumpseat agreement.