But they're still keeping the BA and Iberia Brand Names, which is good.
Merged BA to be renamed International Airlines
Merged BA to be renamed International Airlines
British Airways is to change its name to International Airlines after its £5 billion merger with Spain's Iberia completes at the end of the year.
BA and the Spanish flag carrier finally signed their merger agreement after a delay of over a week. It was said "technical issues" had prevented the expected conversion of last November's memorandum of understanding into a merger document which had been scheduled to be signed by the end of March.
After signing the deal, the airlines said they expect the deal to formally complete by December though there still remains an outstanding issue of BA's pension liabilities. Today's deal reitered Iberia's right to walk away if BA's pension recovery plan is not, in its view, satisfactory.
The merged entity will exist within a new holding company called International Consolidated Airlines Group which will trade as International Airlines Group. But for customers, the individual BA and Iberia brands will be retained.
BA shareholders will receive one new ordinary share in International Airlines for every BA share they hold. Iberia shareholders are to receive 1.0205 International Airlines shares for every existing Iberia share. The shares will be listed on the London and Madrid stock exchanges.
In a statement, the merged group said: "[The deal] has been structured so that it can take advantage of further consolidation in the global aviation industry." Shares in BA were unchanged this morning at 238.3p.
The merged group will have 408 aircraft flying to 200 destinations around the world carrying more than 58 million passengers per year. It is expected to have annual cost savings of €400 million (£350.8 million) by 2015 — an indication of the level of cost-cutting to come for BA staff, thousands of whom were on strike for seven days last month over attempts by Willie Walsh, the BA chief executive, to implement a shake-up of staffing levels and terms and conditions.
Mr Walsh, who is the chief executive-designate of the new airline, said: "The merged company will provide customers with a larger combined network. It will also have greater potential for further growth by optimising the dual hubs of London and Madrid and providing continued investment in new products and services."