Re: I don\'t feel so embarassed about \"Song\" anymore
Because it's fashionable and the airlines, largely, are 'monkey see, monkey do'.
Like the new in-fashion thing is called "LCC" or "Low Cost Carrier".
I'll probably catch mega grief for this, but everyone's excited about ACA forming an LCC where ACA's current cost structure is anything but low and they don't even do their own marketing, scheduling or reservations.
But being labeled an "LCC" means that Wall Street forgets about the piss poor leadership of many of the companies leaders, they get a lot of press coverage with a strange name (and in-seat tv's!), etc.
Keep in mind just a few years ago the hot thing was a low-fare "Southwest"-style airline "within and airline" deal, ala Delta Express, Shuttle By United, Continental Lite, etc.