flyover
New Member
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methinks airline management needs to take a few pages out of Bethune's "from worst to first" about how Continental turned around after being in Chapter 11. ....Why not improve the product so that people actually are willing to pay a bit extra for it. Sounds logical to me. I'd pay a little extra to not be treated like a cow.
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Yeah, that all sounds great but.... the first advantage Continental has is they got their costs down considerably through their trips to BK. They have already faced what everyone else is experiencing now.
They improved service, but it had gotten really bad at their airline, so it needed to be done. Bethune was one who absolutely refused to increase leg room, saying it reduced revenue. Not surprisingly the airlines that did are putting the seats back in. People just aren't willing to pay more for it.
Also they headed out on international routes and reduced their exposure to LCCs. As Bethune has said often it is all about pricing power, and the majors don't have it.
I admire Bethune and the steady leadership he has shown at CAL. But it isn't a matter of just "fixing service" then charging more. Bethune's book was more about promoting CAL/himself than revealing any great truth.
People almost always say they'll pay more for this, that and the other. But when it comes to doing it, they pay the lowest fare they can find.
methinks airline management needs to take a few pages out of Bethune's "from worst to first" about how Continental turned around after being in Chapter 11. ....Why not improve the product so that people actually are willing to pay a bit extra for it. Sounds logical to me. I'd pay a little extra to not be treated like a cow.
[/ QUOTE ]
Yeah, that all sounds great but.... the first advantage Continental has is they got their costs down considerably through their trips to BK. They have already faced what everyone else is experiencing now.
They improved service, but it had gotten really bad at their airline, so it needed to be done. Bethune was one who absolutely refused to increase leg room, saying it reduced revenue. Not surprisingly the airlines that did are putting the seats back in. People just aren't willing to pay more for it.
Also they headed out on international routes and reduced their exposure to LCCs. As Bethune has said often it is all about pricing power, and the majors don't have it.
I admire Bethune and the steady leadership he has shown at CAL. But it isn't a matter of just "fixing service" then charging more. Bethune's book was more about promoting CAL/himself than revealing any great truth.
People almost always say they'll pay more for this, that and the other. But when it comes to doing it, they pay the lowest fare they can find.