"the product" argument is nothing more than sounding suck up to a company in order of hopes to work there. Save that for the interviewer, not for your daily colleagues. Products come and go. 9/11 or 2008 happen, and the cabin product starts to suck. The economy picks up again in the good times, the airlines invest in their onboard product. You're a pilot, go look at the contract, bases, flying type, pay, QOL. "A product you believe in" will change in a heartbeat in the future if the economy/financials dictate. Look at Spirit, they went from being an absolute crap product to now soon offering wifi fleet wide with improved customer service in general. Or look at Virgin, arguably the best domestic product when it came out in 2007 and today it doesn't exist.