Screaming_Emu
Joe Conventional
Its popular in a number of places, but just has kind of a niche following. I don't know if its so much scary brown people, as it is just not marketed well. Since shawarma is made at any number of Medeterranean as well as middle eastern restaurants/markets.
I was half joking about the scary brown people.
I was introduced to Shawarma in Amsterdam and was really happy to find it at a place in DC last week where I was reminded I need more delicious meat products in my life.