Ah I see. I didnt know the gate staff were UA employees. But dont you think the police/security should bare most of the responsibility for this? Especially the physical harm aspect?
I think if there is blame to be assigned to this incident, the police/security should be the recipients of it. But really I think this was just one of those things which was a Swiss cheese of unfortunate incidents.
Here's a rundown on my feelings.
Overselling makes sense and very rarely does it turn into involuntary denied boarding. I haven't had Delta non rev benefits in a while, but they showed by how many they were going to overbook each flight. Check out some of the flights out of somewhere like NRT. Routinely I would see oversells of 20-30 people, yet rarely would you run into trouble. If they didn't oversell those seats would have gone out empty. Good for non revs, bad for business.
Regardless, this wasn't a typical oversell situation. No matter how people feel about overselling, sometimes things happen where you need to move crews around. Weather, maintenance, rest issues, or illness can very easily cause a new crew to need to be flown somewhere to operate a flight out. While this is a pain in the ass for those affected, it's still sacrificing the happiness of 1-4 people so that an entire flight full of passengers can go out as scheduled. Even if it takes involuntary denied boarding, it's still good business sense to piss of 1-4 people vs an entire airplane.
Some people are saying that they should have just kept marking the price up until someone budged. That's a good idea in theory, but with websites like "the points guy" and the networking that those irritating "road warriors" do, it's just a matter of time until people figure out that if they stay put someone is going to win big. If something like a $50 travel voucher was offered before they started yanking people out of seats, I'd say that is unfair. But I think what was offered was a reasonable price for the level of inconvenience caused.
"Oh my god, he's a doctor! He needed to see his patients!" is what some people are claiming. What I've read makes that a bit less than truthful. Even if he was moving on to do some sort of life saving surgery, any one of the people in the foreground of the video could have gladly given him their seat. They didn't.
This brings me to the response of the gate agents. They were faced with a situation, they attempted to deal with it in what I think was a reasonable manner, this failed. This lead them to call the authorities. This would have been the case in any other industry. If I showed up at a restaurant with reservations and found out they were full and unable to accommodate me, if I sat on the floor and refused to move, the police would be called.
As for the police, it's hard to judge from what I see in the video. If someone is refusing to leave an economy class seat on an RJ, it's time to forcefully remove them so that everyone else can get to where they're going. That doesn't mean they can beat the hell out of them, but I don't think that's necessarily what happened. It's been a while since I've seen the video, but I don't see them hit the passenger. The only trauma I really see is when it looks like there's a little bit too much momentum as he finally breaks loose from the seat and hits his head on the armrest on the adjacent seat. Regrettable, yes. But I don't think it was careless or done on purpose.
In this country we seem to have a bunch of people who have forgotten how to adult. Sometimes we find ourselves in unavoidably crappy situations. Despite what we see on reality TV, you're much more likely to have a positive outcome by picking up your things, walking up to the gate, and talking to the gate agent in an unemotional manner. You might not always win, but it certainly stacks the odds in your favor. Quick related story, my wife and I were once the recipient of a free economy to business class upgrade on Delta from MUC-ATL. We had bought tickets on Air France so that we wouldn't have to worry about loads to/from MUC during the Christmas market season. The first leg of our return journey was MUC-CDG, but it was cancelled due to snow in Paris. When I approached the counter after standing in line for quite some time, I was polite, friendly, and showed some empathy towards the poor lady at the ticket counter. She expressed surprise that compared to everyone else, I was being so nice about the whole situation. In the end she made a phone call over to the Delta ticket counter. She apologized profusely that she couldn't get us out the same day, but that we would be in business class on the direct flight to Atlanta the next morning.