Did Sully approach the publisher? Or did they approach them. From what I know of the man, it seems likely that the publisher came to him. If the other way around, then I might agree with the OP's opinion.
Athlete's and actors make millions because people collectively pay hundeds of millions to see them play or recite lines. CEO's make millions because that is what their skillset can garner in the marketplace.
Whatever reward Sully is getting is not because of public demand for his his unique skills, but rather because circumstances put his skills on display, and we live in a society that is starved of real heroes. He has done nothing that I wouldn't expect anyother pilot with his experience level to do. But as I said before, if someone is willing to pay him 3 million for whatever, good on him!
I find it interesting that you assume criminal or ethical culpability when a "CEO runs a company and people's careers into the ground." Tell me, do you make a similar assumption when a pilot does the same with his airplane?
When did incompetence or failure become a criminal action, and/or morally void?
I understand the concept of what markets can garner, as per pay for particular people; actors, athletes, CEOs, etc. My point, simply, was I, personally, would rather see people like Sully (and countless people out there, like him) get their chance at that kind of money, to set their families future up, than these people who regularly make enough, to make $3M look like a drop in the bucket. I just think it is crazy that people call Sully egotistical, or criticize him, for accepting a book deal, while countless others, who have done far less than save 154 other lives, regularly are compensated, far more than that amount ... regardless of markets, and what they can garner. I couldn't care less about markets, I'm just glad to see an everyday, working American, who did a great thing (even if just doing his job) get a little piece of the pie. I wish more could get a little piece.
As per the CEO comment. I wasn't referring to all CEOs, but the difference between a CEO making a mistake, and his company going under, and his employees losing their jobs, retirements, and homes, is that the CEO often receives a golden parachute, and walks away. The pilot, unfortunately, isn't so lucky, when he crashes an airplane. There is a consequence to that pilot's mistake, but there doesn't seem to be any consequence to these CEOs, other than millions of dollars in their bank account. I didn't say making a mistake was criminal.