Trevor Jacob v2.0

Uh oh, Alec with the Monty Python ref! :)
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So here's a guy who just popped up on my IG because the algorithm has me searching Aviation influencers.


There is a link to his webpage on his IG account.



And this is how he uses his influencer skills to make money. He's not relying on IG views to make money. He's just using IG as a platform to push traffic over to his website where he is selling his material. That's how the game works.

Jamie Gibson (the flight attendant influencer and blogger) doesn't make money from IG. She makes money from her online and in-person Cabin Hostess courses. IG is just a platform to attract traffic to her business.

Chasen can try to do similar. He just has to find his niche. He is still young enough and had the personality to attract young people to aviation and make it look fun and interesting.
 
You can’t make money in “influencing“ unless you’re big enough to be a star.
You're thinking tic tac. Think Barry Wood BBC. The product isn't "influencing", the product is me, which in turn brings people to my other ventures for $$$. Be that flight sim software, photos\posters, people hearing my music, etc. Like I said, I care more about the experiences I get from it, and can't hurt while I'm single either in a field of incels. I will still continue to fly, I think you'll be pretty shocked when you see how LOL.

I don't want to be "an influencer". But, I recognize the life I live with the resources I have is absolutely asinine. Here I am with almost no money and a hideous busted windshield which I can't afford the deductible for on my beat-to-crap Elantra crashing in a buddy's living room on a sofa bed, and I'm dating 3 pretty Chinese girls with master's degrees who think my bummy lifestyle is hot. Because I sold it to them that way, educated girls like a smart bad boy. I was 287lbs less than 1 year ago, now I weight 175lbs and play 20-30 hours of basketball a week with guys who played in Ice Cube's Big 3 League, and I can run a mile in under 7 minutes...and I did it eating like crap with no exercise outside of basketball. I cold-called (DMed) local celebrities and organizations and developed an aviation charity that I'm sure I'll get to announce here in a few months (that'll be HILARIOUS, can't wait). Before my uncle passed away recently, he instilled in me that I could "grow up" and easily have the lives that any of my successful friends have within a few years, however, they'll never be able to re-create most periods of my life, and that is my gift.

I might not have F-117 on a quiet night over Iraq balls like some people here, but by now, I know I'm working with something lol.

People will want to see this, because they won't see it anywhere else. I have a lot to offer outside of aviation, but inside of aviation, I'm tired of living like I should be ashamed of myself for my eccentric lifestyle. Maybe it mattered when one wanted to fly for the airlines in the 2000s, but I don't think it will 2-3 years from now in the day and age of the insta-pilot. I still want to write aviation history books, do consulting, and get involved in aviation documentaries, especially based on safety and accidents. But, I have this other side of me that I'm tired of trying very hard to suppress, and combined with my knowledge and network in aviation plus my other talents and hobbies along with my humor and ratchet tendencies, I like my chances for a large following. People can say what they want about the way I live and behave, but they'll never be able to say I did anything but promote aviation and the pilot profession and empower those who want to be part of it.

I tie the current pilot hiring situation into our recently established state of idiocracy, as self-destructing botomless corporate greed combined with erratic and poorly thought-out major actions by companies ("hurr durr here's a bunch of $$$, retire pls") are part of the "charm" of today. I hate the shootings, transphobia, and all the garden-variety domestic terrorism we've become accustomed to as much as the next mortified citizen, but the English coffee shops stayed open during the Battle of Brittian, and life goes on. When you guys see what I've been up to, between the boomer rage posts, I'm sure it'll be a good show.

The world changed guys, and it changed fast.
 
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So here's a guy who just popped up on my IG because the algorithm has me searching Aviation influencers.


There is a link to his webpage on his IG account.



And this is how he uses his influencer skills to make money. He's not relying on IG views to make money. He's just using IG as a platform to push traffic over to his website where he is selling his material. That's how the game works.

Jamie Gibson (the flight attendant influencer and blogger) doesn't make money from IG. She makes money from her online and in-person Cabin Hostess courses. IG is just a platform to attract traffic to her business.

Chasen can try to do similar. He just has to find his niche. He is still young enough and had the personality to attract young people to aviation and make it look fun and interesting.

You keep missing the point: no one is disputing that it is theoretically possible to get to this point. Just like it's theoretically possible to be the next Jay Z. But the odds are so heavily stacked against you that it's an unwise path to go down, particularly approaching middle age. Los Angeles is filled with starry eyed dreamers who point to Tom Cruise and say "see, it's possible to be a star," while they live in a two bedroom apartment they share with five other wannabe actors who also aren't going anywhere because the odds are one in a million.

You're thinking tic tac. Think Barry Wood BBC. The product isn't "influencing", the product is me, which in turn brings people to my other ventures for $$$. Be that flight sim software, photos\posters, people hearing my music, etc. Like I said, I care more about the experiences I get from it, and can't hurt while I'm single either in a field of incels. I will still continue to fly, I think you'll be pretty shocked when you see how LOL.

I don't want to be "an influencer". But, I recognize the life I live with the resources I have is absolutely asinine. Here I am with almost no money and a hideous busted windshield which I can't afford the deductible for on my beat-to-crap Elantra crashing in a buddy's living room on a sofa bed, and I'm dating 3 pretty Chinese girls with master's degrees who think my bummy lifestyle is hot. Because I sold it to them that way, educated girls like a smart bad boy. I was 287lbs less than 1 year ago, now I weight 175lbs and play 20-30 hours of basketball a week with guys who played in Ice Cube's Big 3 League, and I can run a mile in under 7 minutes...and I did it eating like crap with no exercise outside of basketball. I cold-called (DMed) local celebrities and organizations and developed an aviation charity that I'm sure I'll get to announce here in a few months (that'll be HILARIOUS, can't wait). Before my uncle passed away recently, he instilled in me that I could "grow up" and easily have the lives that any of my successful friends have within a few years, however, they'll never be able to re-create most periods of my life, and that is my gift.

I might not have F-117 on a quiet night over Iraq balls like some people here, but by now, I know I'm working with something lol.

People will want to see this, because they won't see it anywhere else. I have a lot to offer outside of aviation, but inside of aviation, I'm tired of living like I should be ashamed of myself for my eccentric lifestyle. Maybe it mattered when one wanted to fly for the airlines in the 2000s, but I don't think it will 2-3 years from now in the day and age of the insta-pilot. I still want to write aviation history books, do consulting, and get involved in aviation documentaries, especially based on safety and accidents. But, I have this other side of me that I'm tired of trying very hard to suppress, and combined with my knowledge and network in aviation plus my other talents and hobbies along with my humor and ratchet tendencies, I like my chances for a large following. People can say what they want about the way I live and behave, but they'll never be able to say I did anything but promote aviation and the pilot profession and empower those who want to be part of it.

I tie the current pilot hiring situation into our recently established state of idiocracy, as self-destructing botomless corporate greed combined with erratic and poorly thought-out major actions by companies ("hurr durr here's a bunch of $$$, retire pls") are part of the "charm" of today. I hate the shootings, transphobia, and all the garden-variety domestic terrorism we've become accustomed to as much as the next mortified citizen, but the English coffee shops stayed open during the Battle of Brittian, and life goes on. When you guys see what I've been up to, between the boomer rage posts, I'm sure it'll be a good show.

The world changed guys, and it changed fast.

Like I said, I hope your'e that one in a million. But I'm a numbers guy, so I know it almost certainly ain't gonna happen. I also know you won't be convinced, so sometimes people just need to learn the hard way. Good luck to you.
 
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You keep missing the point: no one is disputing that it is theoretically possible to get to this point. Just like it's theoretically possible to be the next Jay Z. But the odds are so heavily stacked against you that it's an unwise path to go down, particularly approaching middle age. Los Angeles is filled with starry eyed dreamers who point to Tom Cruise and say "see, it's possible to be a star," while they live in a two bedroom apartment they share with five other wannabe actors who also aren't going anywhere because the odds are one in a million.



Like I said, I hope your'e that one in a million. But I'm a numbers guy, so I know it almost certainly ain't gonna happen. I also know you won't be convinced, so sometimes people just need to learn the hard way. Good luck to you.
People aren't numbers. You is, or you ain't.
 
You keep missing the point: no one is disputing that it is theoretically possible to get to this point. Just like it's theoretically possible to be the next Jay Z. But the odds are so heavily stacked against you that it's an unwise path to go down, particularly approaching middle age. Los Angeles is filled with starry eyed dreamers who point to Tom Cruise and say "see, it's possible to be a star," while they live in a two bedroom apartment they share with five other wannabe actors who also aren't going anywhere because the odds are one in a million.

LOL...The way people comsume media has been evolving and you haven't been paying attention. I know grown women (we're talking 40+ years old) who watch hours of tik-tok videos. They are consumed with social media. From recipes, weight loss, to counseling...they are on tik-tok. I can go down a youtube rabbit hole and be occupied for hours. All the while influencers are advertising things to me. Some I ignore and other stuff I take a look at. It seems all of the big time cooking influencers throw in a personalized Hello Fresh bit in the middle of their shows. They are getting paid for that. YouTube isn't paying them. They can give two poops about the money from YouTube. It's the Hello Fresh money that is paying the big bucks. This is the new way of marketing when a lot of people don't watch traditional television anymore. Chasen may find a niche audience and grow a large enough fan base where companies may want to use him to reach out for marketing assistance. He just has to grow the platform and a create a following. I'm not saying it's easy. But it probably is a likely as it was landing a gig at a msjor/legacy in the early 2000's.
 
LOL...The way people comsume media has been evolving and you haven't been paying attention. I know grown women (we're talking 40+ years old) who watch hours of tik-tok videos. They are consumed with social media. From recipes, weight loss, to counseling...they are on tik-tok. I can go down a youtube rabbit hole and be occupied for hours. All the while influencers are advertising things to me. Some I ignore and other stuff I take a look at. It seems all of the big time cooking influencers throw in a personalized Hello Fresh bit in the middle of their shows. They are getting paid for that. YouTube isn't paying them. They can give two poops about the money from YouTube. It's the Hello Fresh money that is paying the big bucks. This is the new way of marketing when a lot of people don't watch traditional television anymore. Chasen may find a niche audience and grow a large enough fan base where companies may want to use him to reach out for marketing assistance. He just has to grow the platform and a create a following. I'm not saying it's easy. But it probably is a likely as it was landing a gig at a msjor/legacy in the early 2000's.
Substantially accurate. I don’t like the short-attention-span formats much, but it’s here to stay (obviously, everyone else does). I chuck Lawfare and Serious Trouble a few bucks via Substack or Patreon and am rewarded with ad-free access to the former and subscriber only episodes of the latter. The neat thing about the media landscape now is that if you want content about X, you can get X by merely typing. That’s not always a good thing, but it is pretty neat to watch nerdy transit stuff more or less effortlessly.

It’s kinda weird, for instance, to say “you can actually get the news on TikTok,” but you can, actually, get news on TikTok. Jessica Yellin (Yellen?), formerly of CNN, is a somewhat large Instagram presence delivering news via Reel (though I more listen to her podcast than watch her). And so on and so forth.
 
LOL...The way people comsume media has been evolving and you haven't been paying attention. I know grown women (we're talking 40+ years old) who watch hours of tik-tok videos. They are consumed with social media. From recipes, weight loss, to counseling...they are on tik-tok. I can go down a youtube rabbit hole and be occupied for hours. All the while influencers are advertising things to me. Some I ignore and other stuff I take a look at. It seems all of the big time cooking influencers throw in a personalized Hello Fresh bit in the middle of their shows. They are getting paid for that. YouTube isn't paying them. They can give two poops about the money from YouTube. It's the Hello Fresh money that is paying the big bucks. This is the new way of marketing when a lot of people don't watch traditional television anymore. Chasen may find a niche audience and grow a large enough fan base where companies may want to use him to reach out for marketing assistance. He just has to grow the platform and a create a following. I'm not saying it's easy. But it probably is a likely as it was landing a gig at a msjor/legacy in the early 2000's.



Delusional, if you’re equating this to a legacy airline job.
 
Yeah, because no one was hiring while in bankruptcy and thousands of pilots being furloughed, not because it's a one in a million shot like being a celebrity. :bounce:

Yes it's 1 in a million to become a Kardashian or something like that level celebrity. But I'm not sure why you are equating that level of "success" with being financially successful as a social media figure. There are lots and lots of people making $300k plus a year hustling as instagrammers. Bring in things like Patreon and OnlyFans and other subscription services, and you get a pretty large group of people who certainly aren't "celebrities" but have enough followers and Klout (remember that stupid metric?) to pull in enough marketing and sponsorship to make a pretty good living. The funny thing is that they are still putting in the effort.

As stupid as it looks, snapping a thousand photos of your meal, choosing the right one, editing, creating a caption, posting, and the engaging with your followers, just so you can convince a big name company to pay you for offhand mentioning them in a random post, can take as much time, and is as much work, as going in to a 9-5 every day.
 
Do you know how difficult it was getting a legacy job in the early 2000-mid 2000's?

Tremendously hard.

Today, it’s nuts but the cost of entry is a lot higher now.

My old lead gave captain OE on the 320 to a period who soloed,,,

…5 years to the day he started captain OE.

He’ll be a line-holding captain in LAX.
 
And if you dislike influencers, I’ve got some bad news because if you have over a certain threshold of followers, the airlines (most notably is UAL) will sponsor and partner with then on content creation.

I was in a meeting where they broke out the figures which they put into their social media platform and I haven’t felt more old and unhip in my entire life because it was a totally different language being spoken.

Love it or hate it, the downstream people trying to “break in” to corporate partnerships are going to complete ho’ themselves out for those like/share/subscribes because when they reach the threshold, they get access to film crews, production, sponsorship and, well, “fame”.
 
Love it or hate it, the downstream people trying to “break in” to corporate partnerships are going to complete ho’ themselves out for those like/share/subscribes because when they reach the threshold, they get access to film crews, production, sponsorship and, well, “money”.

FIFY

I think this is WAY more of a draw for the vast majority of influencers than "fame" is.
 
FIFY

I think this is WAY more of a draw for the vast majority of influencers than "fame" is.

Yeah I guess. Again, not my clown not my circus so have zero idea of the why or the what.

A group I was working with was “told” to start creating content for TikTok and it was a resounding “Uhh. No.” Then they started throwing numbers up for what our competitors were spending on TikTok alone and it was like “gooooooood for themmmm.. but there’s no utility my group could glean from that”.

I really think when it went from “cool, look at this” to “cool, look at this, this is brought to you by (sponsor)” it got weird. Then when the corporate money started getting doled our directly to influencers, it got really doofus.

The airlines are looking for the next Swayne. Who I have no idea who he is beyond @mattc206’s obsession. :)
 
Do you know how difficult it is to work when inheriting an established business from your parents?

Just calling balls and strikes here, but I seem to recall the critics of making it as an influencer are people that had significant help from their parents to get where they are. There's nothing wrong with that, as long the starting point is understood and everyone understands the road of life has different paths to success, as well as we all perceive success differently. It reminds of the meme that says 5 things to do to become successful in xyz industry: Get up early, make your bed, return phone calls, father started company and never give up, or some variation of.

Hey @ChasenSFO, good luck in your endeavor and don't let them deter you.
 
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