Is $125,000 unattractive? I paid $90,000 to get my commercial/instrument/multi and CFI in 2002...which according to an online source is roughly equivalent of $120,000 in today's dollars. I would do what I did again. This has been a good career, and that's even if I were going through the same route (CFI to Regional to Major). But imagine if I could have gotten on at JetBlue in 2005 instead of with ASA in 2005. How much further along would I be in terms of salary and overall QOL?
The people who go that route will invest 3 years of their life and $125,000, and at the end of it they go to a major airline and get directly to the better pay and work rules associated. No wonder 1,400 people applied for the program. The time and financial investment are low compared to the career earnings they will expect. I got hired at my company at 35. How much better would it have been if I could have gotten hired at 28? That's a huge difference in career earnings.
My wife paid roughly $250,000 to become a doctor. She earns roughly what a 4 year E190 Captain makes at JetBlue. Obviously upgrade times vary, but even if it were 6 years, someone spending $125,000 to get into that job would be far ahead of my wife financially. She was in med school for 4 years, and did a 3 year residency earning in the $30,000 - $40,000 range. Only after those 7 years did she begin to be in the mid $100,000s. A 5 year Airbus captain earns more. A 10 year Airbus captain earns far more.