My mind is boggled by the line of thinking by some posters. The issue is black and white. United can remove anyone they want to at anytime for any reason. United is a business, not a gov't agency. They offered the guy $1,000 to get off. Not only did he refuse, he raised his voice and became abusive. After he was offered $1,000, not $800, he was then asked to get off nicely a few times by CS. His response every time was rude and abusive. He was then told if he didn't get off, law enforcement would be called to physically remove him. Another chance for him to realize what was about to come. Rude.....abusive. Finally when they showed up, they told him if he didn't get off, they'd physically remove him. Didn't budge. After they grabbed him, the pax started screaming, making a scene, and grabbing onto his seat. What did you think was going to happen when two forces are pulling hard in the opposite direction? The weaker one will eventually give. When he did, he was flung into the other seat and hit his head. His non cooperation led to ALL this crap. The guys a DR and he's acting this way? Like a 12 year old child. Then what boggles my mind is social media justice to the rescue.
This is how I view this scenario: "You're not wrong Walter, you're just an •."
Sure, United is well within their rights, but it never should have gotten to this point. United is getting skewered for having crappy customer service, because people don't like overbooking,
and because they randomly selected people instead of upping the financial incentive to find more volunteers. It's not the passengers fault United's crew schedulers didn't have their S together. Frankly, while they have every right to do what they did, and yeah, the guy acted weird, UNITED escalated the situation by calling the cops on a paying customer - they screwed up in PR world, and they'll pay for it.
According to United's own website, they serviced 143,000,000 passengers in 2016 and let's assume this will be the average we'll see in 2017. Let's say that only 1 in a million customers will be upset enough about this to say "SCREW UNITED, I'LL FLY ON LCC BRAND X INSTEAD." That's still 143 airfares they're missing out on over the course of the year. Google says that the average cost of a ticket in 2013 was $379, that's $54,197 - and that's if
only 143 people change their air carrier per year. They could have upped the ante to $2500 and I guarantee that would have gotten someone off that flight and not had a public relations nightmare on their hands.
If I were a business traveler, the aggressive reminder that the gate agents wouldn't hesitate to randomly select me to physically yank off the flight would make me think twice about booking travel on United to get to important meetings, just saying. And I know that that isn't "reality" - but remember, the perception in this case is much worse than the reality, just look at these hilarious memes:
This one is slightly NSFW, so I'll
link to it.
Here's one I find particularly funny:
What kind of financial damage to the brand is the result of a crappy decision to escalate? Did someone even think about this sort of thing? I doubt it - and yeah, this will all blow over in a week or so, but even if 1-in-a-million people change their plans because of this they've likely lost a lot more than they've gained.