Jet U ad in the Aug. 07 Flying

B767Driver said:
I'm pretty much old school...and maybe way behind the times...but after checking out those Myspace deals I know one thing for certain....if those guys don't get their a@@ kicked in the pilot briefing room, they are certain to get laughed out of town.


Grow up, become a man, become a professional, and leave the kid stuff in junior high.
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Doug Taylor said:
I don't get the myspace thing either. Anyone over the age of say, 23 shouldn't be on myspace nor should watch any 'reality television' on MTV. JMHO! ;)
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Don't be "those" older guys. ;) You know, the guys who didn't understand your music when you were kids. Especially you Doug! You are into technology - aren't behind the times (by running a website, having a cell phone, TEXTING, emailing, etc.) (Nothing against you, B767 - I just don't know as much about you.)

I don't particularly like MySpace either - it bores me and some people's pages are silly as hell. I put up a very rudimentary page when I saw how Kristen was able to get in contact with old friends through hers. Think of MySpace as a combination of email, the white pages, and an online forum. You guys use those things, right? It is also a powerful tool for networking and marketing. If I could take a guess, I'd say the second biggest group of buyers of her book come directly from MySpace.
 
I know it was hella expensive even for a little block ad in the back of the Flying "classified" section. Luca debated several times about pulling the ad for Skymates b/c it cost too much, and that was a little, tiny b&w ad mixed in with the rest in the back. I can't imagine how much a two page, color spread cost....
 
kellwolf said:
I know it was hella expensive even for a little block ad in the back of the Flying "classified" section. Luca debated several times about pulling the ad for Skymates b/c it cost too much, and that was a little, tiny b&w ad mixed in with the rest in the back. I can't imagine how much a two page, color spread cost....
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Could it show their desperation to get kids to sign up?? :panic:
 
kellwolf said:
I don't blame Flying for running the ad. They're in the business of making money, and selling ads is how they do it.
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Well, wait a second... I'm for free markets and all, but those crazy capitalist running-dog lackeys can't just do whatever they want.

If Pepsi tried to place an ad implying that Coke had 900 calories per serving and Pepsi only had 4, made you better looking and cured cancer, I'd expect the magazine to ask some questions before it got sent to my mailbox. Flying has some responsibility for what goes on its pages and its readers should expect that.

Also being overlooked here is that a 152 cruises at 105 knots, and I'm sure all the 152 drivers out there have their panties in a bunch over that as well.
 
Can't sue the magazine for false advertising. They just print the ad, they don't make it up. I've read a few issues of Flying, and my take on it was they really aren't that interested in researching the articles, much less the ads. As long as it's an article on a shiny, new airplane that is out of 90% of the flying public's price range, it's good to go. All you have to do is look at how they skew the specs on the planes in the little boxes, too.

It would be better if our resident ad salesman on the site might chime in here, but I'm pretty sure the magazine just sells the space for the ad and has no responsibility for the ad itself. I'm thinking that Joe's Billboards isn't responsible if a local store pays them to put up an ad that isn't quite true. Like I said, it's up to the organization doing the advertising, not the medium, when it comes to "truth in advertising."

So, in a way, those running dog lackies CAN do whatever they want....unless the result is a significant drop in circulation, which is how the free market economy works. Don't like the advertising practices, hit them where it hurts by not buying the magazine.
 
kellwolf said:
It would be better if our resident ad salesman on the site might chime in here, but I'm pretty sure the magazine just sells the space for the ad and has no responsibility for the ad itself. I'm thinking that Joe's Billboards isn't responsible if a local store pays them to put up an ad that isn't quite true. Like I said, it's up to the organization doing the advertising, not the medium, when it comes to "truth in advertising."
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Slightly off-topic -- one of my personal finance magazines ran an editorial this month about how they received an ad for publication pushing a particular stock. The magazine investigated and determined that the company it was really just a US shell fronting for a regional Chinese mobile phone company, and the whole thing was a pump and dump scheme that ultimately got shut down. So this magazine refused to print the ad . . . but several of their competitors had run it without looking to it. So, no, not all magazines do research on their advertisers.
 
Minnesota_Flyer said:
Slightly off-topic -- one of my personal finance magazines ran an editorial this month about how they received an ad for publication pushing a particular stock. The magazine investigated and determined that the company it was really just a US shell fronting for a regional Chinese mobile phone company, and the whole thing was a pump and dump scheme that ultimately got shut down. So this magazine refused to print the ad . . . but several of their competitors had run it without looking to it. So, no, not all magazines do research on their advertisers.
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Exactly, publishers are in the business of making money, if a company wants to pay for a full 2 page ad. There going to allow them… Its about the green.. It’s not personal; a publisher doesn’t say “Some people do not like your business so we won’t run the ad”
 
There are a few (very few IMO) magazines out there that take what I like to call the Doug Taylor approach to advertising. Basically, they view their magazine as an endorsement for products advertised, and the readers can think "Hey, I saw it in this magazine, so it must be good." For the most part, if I see something in a magazine, I see it as someone paying money to reach a target audience in order to advertise a product. The last thing I think is "Hey, this Hydroxycut must really work since Men's Fitness ran a four page spread on it!"
 
Ian J said:
Don't be "those" older guys. ;) You know, the guys who didn't understand your music when you were kids. Especially you Doug! You are into technology - aren't behind the times (by running a website, having a cell phone, TEXTING, emailing, etc.) (Nothing against you, B767 - I just don't know as much about you.)

I don't particularly like MySpace either - it bores me and some people's pages are silly as hell. I put up a very rudimentary page when I saw how Kristen was able to get in contact with old friends through hers. Think of MySpace as a combination of email, the white pages, and an online forum. You guys use those things, right? It is also a powerful tool for networking and marketing. If I could take a guess, I'd say the second biggest group of buyers of her book come directly from MySpace.
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Being "the older guy that doesnt get myspace" is better than being "the older guy on myspace"
 
Doug Taylor said:
I don't get the myspace thing either. Anyone over the age of say, 23 shouldn't be on myspace nor should watch any 'reality television' on MTV. JMHO! ;)
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Just to clarify (since my off-topic went further off topic!), I wasn't critiquing the fact that they have a myspace site, or even that some folks really LIKE myspace... it's just that that particular site was truly butt-ugly! :)
 
eagledriver101 said:
Exactly, publishers are in the business of making money, if a company wants to pay for a full 2 page ad. There going to allow them… Its about the green.. It’s not personal; a publisher doesn’t say “Some people do not like your business so we won’t run the ad”
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If it's about the green then don't buy the magazine if you don't like the fact that they are spreading the word about these programs. Eventually the money they make from the ad won't be enough to cover what they lose from customers and maybe they would stop publishing the ads.
 
BCTAv8r said:
If it's about the green then don't buy the magazine if you don't like the fact that they are spreading the word about these programs. Eventually the money they make from the ad won't be enough to cover what they lose from customers and maybe they would stop publishing the ads.
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and how are they going to know the sales were cut due to that ad?

I would never stop buying a magazine because of what they advertise. if you don't like it, simply turn the page.

and about the myspace thing, grow up guys :) hell, people still have myspace? I gave that #### up like 2 years ago. Like someone said here, you never know if they'll be your CA one day, or you might need a jumpseat from them in the future. They did what they did, and its their money to waste/spend. If I was rich and my dad could send me 50,000 just to go do it, i'd probably do it too! but I don't have that and I can barely afford the IFR/commercial as is so....

its all about what you got. $$$
 
you know, I never realized they were based in Ft. Lauderdale. I saw their diamond here at FXE, but I never really put any thought into it.
 
taseal said:
and how are they going to know the sales were cut due to that ad?
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If enough users sent them emails and they started seeing a decline in sales then maybe they'd get the picture.

I would never stop buying a magazine because of what they advertise. if you don't like it, simply turn the page.
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I usually agree with that mentality. But, consider that a lot of potential pilots read these magazines. Many professional pilots here agree that these programs are hurtful to the industry and that they'd love to put a stop to it. By going to the next page, you are just looking the other way. By the ads not being in the magazine a difference could be made.

Just a thought.:)
 
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