Also, back in my comfort zone re: FW. No, it's certainly not anything like doing scene flights in a helo, or even doing rotor-wing transfers. But "just like any other air taxi"? Eh, I mean maybe there's some passenger air taxi operator somewhere that does 80% of their flying in to short, rural strips, with no TAF, at short notice, at all hours, down in the weather, but I haven't seen them yet. It's a LOT more similar to flying freight than to flying people from Teterboro to Boca in a JEEEETTTTTT, IMHO.
I think "just another air taxi" is meant in terms of the airborne flying portion, as well as flights having more time for general planning, versus the 911 of heading out of the station like a fire truck, and heading to some road, or middle of nowhere with no lights, etc.