No, ALPA wouldn't have done this ad. You have to know the facts behind this. There is a small group of Captains on the East that are going on their own little vendetta against the company by doing all sorts of things to waste fuel. Several have decided to run the APU the entire way across the Atlantic on the A330. Had it been ALPA, the union would have gotten Pro Standards to take these guys aside and school them on how to act like professionals. USAPA, on the other hand, has decided to waste tens of thousands of dollars on a bad publicity campaign to harm the company, just to show them "who's boss."