Trevor Jacob v2.0

I don't think anyone questions that there are reviews of aviation products on YouTube. If they did, you have proven them wrong. However, I *also* don't think that these people are being paid comfortable-existence money.

But let's say they are. What about tomorrow? Or next decade? It's a fine sideline, and I basically agree with you that some version of social-media-influencing will be at least some substantial part of advertising in the next ~30 years or whatever, but this is something one does on the side and hopes that they are the 1/10000 that gets it to the point that it can be a primary income source, it is not a rational Plan A.
 
KLB said:
Ler'a say Chasen get's a decent following going on aviation videos. One big headset company reaches out to him and ask him to unbox and review their headset on a flight. That's how influencers make money. Youtube is just the vessel. It's not the money maker. You never know. He could make it big. At the very least his building hours towards a flying gig. So it's a win win.
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Correct. That’s literally what I just said in my post earlier. Even the guys that have millions of subscribers like Doug Demuro have had to resort to product placement or even just creating another business to funnel traffic to.

You seem to think this is a trivial matter. As someone that used to do A/B social media advertising and marketing, creating traffic is hard. Like really, really hard.

@SlumTodd_Millionaire is absolutely correct. There are lots of kids that think they are going to make it big on Twitch, TikTok, or professional sports. They almost certainly are not, particularly these days when the market is so saturated. Particularly an extremely small market like aviation.
 
SlumTodd_Millionaire said:
Aviation companies are not like fashion companies, cosmetics companies, etc. that these big influencers work with. David Clark isn't going to drop $100k for any "aviation influencer" to "unbox" their product. You are living in a dream world, my man.
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I have a friend who's market is fishing gear. He's got about 150k followers between YouTube and Instagram. He makes considerably more than I do as a WB FO (and more than I will make as a WB captain). He does about 20 product marketing bits a year to make his money. He doesn't edit his own videos (he's got a dude or two in India that do that), and posts about 3 "lifestyle" shots between product placement account shots. There are certainly markets out there behind the health and beauty areas that we typically associate with influencers.
 
Boris Badenov said:
I don't think anyone questions that there are reviews of aviation products on YouTube. If they did, you have proven them wrong. However, I *also* don't think that these people are being paid comfortable-existence money.

But let's say they are. What about tomorrow? Or next decade? It's a fine sideline, and I basically agree with you that some version of social-media-influencing will be at least some substantial part of advertising in the next ~30 years or whatever, but this is something one does on the side and hopes that they are the 1/10000 that gets it to the point that it can be a primary income source, it is not a rational Plan A.
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Well. It doesn't stop with just one product you know? The ones that make money are reviewing different products. And like I said earlier. Why not give it a shot while building time. Whether we like it or not. This is the new way of advertising. I guarantee you if you talk to parents with kids under 10....the kids are watching some other kid on YouTube unboxing a toy or playing a video game while likely making a lot of money doing it.
 
KLB said:
Influencing is the way marjeting and advertisement will happen in the future. I'm not saying that the market isn't flooded. But a person can make a good living with a niche audience Influencing niche products. Look at Swayne. We laughef at him and he laughed all the way to the bank!


www.forbes.com

How Influencer Marketing Can Change Your Digital Marketing Trajectory

Collaborating with influencers enables businesses to reach new and larger audiences that would otherwise remain untapped.
www.forbes.com www.forbes.com
Click to expand...


“Acting is a great way to make money. I mean, just look at Tom Cruise!”
 
SlumTodd_Millionaire said:
What’s hilarious is that you think these companies are paying big money for these ads. As someone who both buys and sells industry-specific ads, I can tell you, the money ain’t impressive.

At best, these are ”side hassles.” Not careers.
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You don't need one company to pay you a large chunk. Go back to my first article I posted. The young man has over 70 companies that he influences for. Some pay a few thousand, some 500 hundred or so, and others just give him free products. It all adds up.
 
Cherokee_Cruiser said:
“Acting is a great way to make money. I mean, just look at Tom Cruise!”
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You can go back to the first article I posted with the college athlete also. He really is not significant in the grand scheme of college athletics and likley makes more money than you.
 
BobDDuck said:
I have a friend who's market is fishing gear. He's got about 150k followers between YouTube and Instagram. He makes considerably more than I do as a WB FO (and more than I will make as a WB captain). He does about 20 product marketing bits a year to make his money. He doesn't edit his own videos (he's got a dude or two in India that do that), and posts about 3 "lifestyle" shots between product placement account shots. There are certainly markets out there behind the health and beauty areas that we typically associate with influencers.
Click to expand...

The only way that math works out is that he’s getting an absolute crap ton of referrals. Much more likely that your friend owns a fishing gear business with lots of revenue.

Nobody is making even regional FO money with ad revenue from 150k followers.

This isn’t exactly secret information or anything. Ad analytics are very transparent:

influencermarketinghub.com

YouTube Money Calculator: Calculate Your YouTube Earnings [Free Calculator]

Estimate your potential earnings with our YouTube Money Calculator. Calculate ad revenue based on views and engagement.
influencermarketinghub.com influencermarketinghub.com
 
GypsyPilot said:
Correct. That’s literally what I just said in my post earlier. Even the guys that have millions of subscribers like Doug Demuro have had to resort to product placement or even just creating another business to funnel traffic to.

You seem to think this is a trivial matter. As someone that used to do A/B social media advertising and marketing, creating traffic is hard. Like really, really hard.

@SlumTodd_Millionaire is absolutely correct. There are lots of kids that think they are going to make it big on Twitch, TikTok, or professional sports. They almost certainly are not, particularly these days when the market is so saturated. Particularly an extremely small market like aviation.
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Oh I know that it's difficult. Chasen says he wants to try it. And I say why not? As he's pointed out, everything he's tried up until this point has been hard. May as well givecit a shot and see what happens if it is something he desires to do.
 
GypsyPilot said:
The only way that math works out is that he’s getting an absolute crap ton of referrals. Much more likely that your friend owns a fishing gear business with lots of revenue.

Nobody is making even regional FO money with ad revenue from 150k followers.

This isn’t exactly secret information or anything. Ad analytics are very transparent:

influencermarketinghub.com

YouTube Money Calculator: Calculate Your YouTube Earnings [Free Calculator]

Estimate your potential earnings with our YouTube Money Calculator. Calculate ad revenue based on views and engagement.
influencermarketinghub.com influencermarketinghub.com
Click to expand...

He isn't likely making the money off of youtube. He's making it from marketing products from fishing gear companies on youtube.
 
GypsyPilot said:
The only way that math works out is that he’s getting an absolute crap ton of referrals. Much more likely that your friend owns a fishing gear business with lots of revenue.

Nobody is making even regional FO money with ad revenue from 150k followers.

This isn’t exactly secret information or anything. Ad analytics are very transparent:

influencermarketinghub.com

YouTube Money Calculator: Calculate Your YouTube Earnings [Free Calculator]

Estimate your potential earnings with our YouTube Money Calculator. Calculate ad revenue based on views and engagement.
influencermarketinghub.com influencermarketinghub.com
Click to expand...

Nope. He doesn't do referral codes. I have no idea what he makes generally, but I do know a wetsuit company paid him $25k to do a 4 minute video of him speargun fishing. I don't think he ever actually mentioned the company name, although their logo was pretty prominent in a bunch of the shots. Figure 20 of those and then a bit of add revenue, and your are doing pretty good.
 
SlumTodd_Millionaire said:
Bingo. But nobody is going to convince @KLB, because he thinks he knows everything about everything, even when he’s never remotely had anything to do with it.
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Hi Pot! Meet Kettle!

You say there aren't any influencers marketing aviation products. I show you otherwise. And you say "well that's different." I don't say anything on here that I can't back up with fact.


And here is the corporate flight attendant who made really big money from influencing in a niche market.

nbaa.org

Jamie Gibson

Learn more about 2020 Business Aviation Top 40 Under 40 Award recipient Jamie Gibson, who received the award in the Cabin Attendant category.
nbaa.org nbaa.org
 
KLB said:
Hi Pot! Meet Kettle!

You say there aren't any influencers marketing aviation products. I show you otherwise. And you say "well that's different." I don't say anything on here that I can't back up with fact.


And here is the corporate flight attendant who made really big money from influencing in a niche market.

nbaa.org

Jamie Gibson

Learn more about 2020 Business Aviation Top 40 Under 40 Award recipient Jamie Gibson, who received the award in the Cabin Attendant category.
nbaa.org nbaa.org
Click to expand...




And another requirement, especially if you are a woman.


“Be hot / good looking”
 
Cherokee_Cruiser said:
Which article? The Raquan one? I glanced it. It is literally showing the one in a (insert ridiculous amount) who will actually ink high paying deals.
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The point you miss about in the article is that he isn't playing for a big school like Michigan or Ohio State. He's playing for a lower tier Division 1 program. What he did di was found his niche market and has companies that he could advertise their products.

Aviation is a niche market. Hell Chasen could market camera gear to other aviation photographers. He just has to find his niche.
 
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