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what in gods name is drug-free ice water?
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too funny.
The billboards say WALL DRUG (name of the place) - free ice water. Meaning Wall Drug has free ice water.
Sarah
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Wall Drug built its whole business on free ice water. And driving across I-90 in the summer it's easy to see why, especially if you imagine it before most cars had AC.
I used to live in Wall. I gave helicopter rides over Badlands National Park from a concession at the Eastern Entrance to the Park, about twenty east of Wall.