WestJet Does It Again


Possible Subversive
That was pretty cute. And overall probably very cheap in terms of PR cost. Plus by doing it in two years in a row they've almost taken possession of the concept, now anyone else trying it will just look like they're copying.

A Life Aloft

Well-Known Member
Awesome! Just what is needed....more hope, more caring and more heart! Changing the lives of others, one moment at a time. Thanks for posting.


hen teaser
Just like the last X-mas stunt, I really admire Westjet for spending marketing money in a way that betters people's lives. Very admirable.