WestJet Does It Again

That was pretty cute. And overall probably very cheap in terms of PR cost. Plus by doing it in two years in a row they've almost taken possession of the concept, now anyone else trying it will just look like they're copying.
 
Awesome! Just what is needed....more hope, more caring and more heart! Changing the lives of others, one moment at a time. Thanks for posting.
 
Just like the last X-mas stunt, I really admire Westjet for spending marketing money in a way that betters people's lives. Very admirable.
 
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