Back in the day, I could tell FlightSafety I wanted X and they’d pay X+Y for extra exclusivity, but then you had ATP, Ari Ben, SkyMates, PSA Airlines, CommuteAir various mom ‘n’ pops advertisers, but once the various financial crises hit and the loan money dried up, so did the advertising revenue and Google basically became the “1980’s Record Label Model” of the online advertising world where Salt N Peppa could sell 10 million albums and go on a world-wide tour, but still have to busk in the train station to pay for groceries for the week.
Since the industry-wide collapse of direct sale CPM PPV advertising sales shifted to performance-based GoogleAds, JC currently makes a little under $2k/year down from an absolute mid-2000’s peak of about $45K/year (direct ad sales, lots of flight schools, Key Bank loans flowing). It’s been sub-$4K/year for at least the last decade or so.
Now, annual costs are about $3K a year (amortized server lease, software licensing fees, domain name services, etc) so at best it loses about a grand/year, which is fine.
If it was for the money, I could literally pick up a one day trip on a “Green Slip” fly a DTW-MSP-DTW turn and make more in a single day than JC does in a year!
. Running a website is a truly inefficient means of generating revenue.
Everyone remember NJC 2010 at the Palms? That was a $48,000 budget, just as the industry shat itself and it generated about $18,000 in revenue, leaving a $30K deficit that I had to pay off just as advertising revenue tanked and my wife lost her job. How fun was that?
“Let’s go back to the Palms, man, that was FUN!”
That’s probably more than I should have said, but I’m an open book.