Personally, I like Swayne's videos. Yeah, he comes off as smarmy to me, but that may or may not reflect what he's actually like in person. The videos have a good production value and videography, and I enjoy watching the flying scenes. Some of it is cheesy (like the scenes filmed while sitting in the cockpit of an empty airplane sitting at the gate, but while wearing a headset), but I'm also not Swayne's target audience for his videos.
The backlash against the dude, though, strikes a chord very close to home. As most of you know, back 20+ years ago when the internet was still in its infancy, I had a website where I kept what we'd now call a blog where I detailed my experiences going through USAF pilot training as a student (still on archive.org if you want to gawk:
www.militarypilot.net). It sounds like a commonplace thing today, but so far as I know there was only one other guy who'd done something similar at the time (a Navy guy whose journal I found, and who I shamelessly copied).
My reasoning was that, prior to starting training, I had been searching for information all over the place about what USAF training was like in order to prepare (plus I was just plain excited about what I was going to be doing). I'd bought and read literally dozens of books written by USAF pilots, and gotten little nuggets in each book: a couple sentences, a couple paragraphs describing training. One or two books had complete chapters about USAF training, but they just didn't provide any granular detail. All that money and effort spent book-hunting in the pre-Amazon days, and very little to show for it.
So, I decided I'd create the resource that I had originally wanted, in order to help those who would follow in my footsteps. Like the airlines, the military had policies about what you could and couldn't say in public (mostly related to operational security issues), but there was no such thing as "social media" in the 90s, so there was thus no social media policy for me to follow (or break!). I was careful to keep in mind what the actual rules were, and I kept things as anonymous as I could those days (I used my name, but didn't use the names of any of my classmates or instructors, etc).
The best I can tell I was pretty successful at the objective. The number of USAF pilots over the years who've met me and said, "I read your journal, man! That was great, thank you...I'm an AF pilot because of you" is significant. Probably greater than a hundred that I've personally met, and way more than that who sent me emails or whatever over the years. Mission accomplished.
BUT
The amount of crap that I received from people for keeping that journal over the years was crazy. When I say "people", I mean other USAF pilots (my future peers and bosses) who were already out flying operationally. I received every criticism in the book: that I was arrogant, that I was some sort of attention-hound, that I was trying to glorify my feeble training flying, etc. Those criticisms also usually had punchlines like, "I can't wait to see you fall on your face", and "I know some of your instructors...they've got your number, boy", and "when you get to my squadron, we're gonna eat your lunch," and the like.
Obviously none of that was true. I'd started and written that blog with a most non-arrogant/self-aggrandizing intent, and I couldn't understand why other folks automatically attributed such a negative motivation to my work without knowing me at all.
Some of that attention resulted in me being scheduled to fly with supervisors in my training squadrons: the Director of Operations and the Commander. They never told me explicitly that they were putting themselves on the schedule to fly with me to check out what kind of a pilot and officer I was, to follow up on whatever "tips" they were receiving about "the guy with the journal on the internet", but it was obvious to me. None of my classmates were getting these guest instructors from the Commander's office, hehe.
There were other things, too. Later on in my career I had a buddy tell me that my name had come up reference one of those secret jobs flying secret things at a secret location, and that my public profile on the internet from years before had disqualified me from further consideration.
Anyway, all of this is to say, I see a disturbingly similar reaction to my man Swayne and his videos, and I'm struggling to understand the negative reaction. Can any of you who are mocking or criticizing what he's doing actually articulate why you are being critical? It all just comes off as sour grapes to me, but I know that's because of my past experience of being the object of such criticism.