A few bullet points about this misguided adventure that I picked up over on Airliners.net (yes, there are sometimes some coherent threads over there) that I think will doom this airline:
1.) Buried deep in their privacy rules, they explicitly state that they will SELL your name, address, and phone number to marketing agencies. In addition, their "vacation packages" link sends to a phone number which turns out to be people selling condo packages (or some scam on that order).
2.) The airline is "hubbed" out of CMH -- no flights "connect." If you want to go from Boston (which, incidentally, turns out to be Portsmouth, NH) to Seattle (which, again, turns out to be Bellingham -- a good 2 hour drive), you have to book 2 separate flights. Which means you have to book the PSM-CMH r/t separately from the BLI r/t. If you have to check baggage, you have to leave the secure area, claim your bag, wait online to recheck it, recheck it, clear security, and hopefully make your flight. Since you booked two seperate flights, they're not responsible if you miss your 'connection.'
Since some 'connections' don't leave until the next day, that will require an overnight in CMH. So, that $10 dollar fare can easily turn out to be more than $300 when you factor in all incidental costs to go transcon on them.
3.) The airline is 'hubbed' (or maybe based would be a better word) out of CMH. What are they driving at? Since this airline is so connection unfriendly, I can only figure that they're going after the O&D market. You can't tell me that 156 people a day want to go to BLI or FLL.
In addition, no business person is going to want to fly this airline. So, they are going after the leisure market. An airline cannot possibly survive on leisure traffic alone. That kind of traffic ebbs and flows. I can't see 156 people going to FLL on a Tuesday in September.
4.) Staffing... where do I begin? They're going to minimize staff at the airports and go strictly to kiosks. Yep... great plan! During IRROPs, the computer will automagically reroute you to the next available flight. Sounds good in theory, but I have yet to see a kiosk machine work 100% of the time. If they all go down, what then?
That's a just a few of the juicy tidbits I picked up. The more I read about this airline, the more I want to laugh at it. I don't know who dreamed up this abortion of an airline, but they must have their head up their backside if they ever think this formula will work. Maybe if they centered this airline in a city where there's heavy O&D, but CMH?! I agree CMH would make a great hub airport (for connections only, like DTW or ORD), it makes a poor choice for something like this (especially when they have 65 some-odd A319s on order).
Maybe I'm wrong... but I give this airline a year tops (maybe longer because it can languish in Ch. 11 for a long time).