Retirement must be super boring.

We had Larry Fitzgerald for a few years.

I still have no idea what the involvement was.
This just seems ill-advised.

"Partnering" with a former NFL player is a thing done by a regional car dealership or a slightly-shady mortgage lender. It uses their fame to gain attention and hope maybe some of their adoration and caché reflects onto them for more customers.

Why on Earth does Delta think they need any of that?!
One month he's starring in Mr Beast videos, the next he's steering Delta into the proper long term direction. The Goat knows all.

Delta NOTAM: Pilots, double check your tire pressures before each flight.