Robin Hayes, JetBlue Airways chief commercial officer and executive vice president, will take over as president on Jan. 1, the carrier said Thursday;

Robin Hayes (JetBlue Airways)
“JetBlue will soon enter its 15th year, very well positioned in an incredibly challenging business,” said Dave Barger, who gives up the president’s job while remaining chief executive officer.
“Robin’s expertise and global airline experience will help JetBlue continue to strengthen and evolve our business. In addition, Robin’s values are a great match for JetBlue’s enviable culture, which is the foundation of our success,” Barger said.
In the reorganization, chief operating officer Rob Maruster will report to Hayes, who is adding operations to his oversight duties.
Hayes joined JetBlue in 2008 from British Airways, where he had been executive vice president for the Americas.
“I am honored to serve JetBlue’s crewmembers, customers and investors in this role,” Hayes said in the company’s press release. “My focus will be to ensure JetBlue grows profitably and sustainably by disrupting the industry and remaining true to our mission to inspire humanity. As a challenger brand in an otherwise commodity business, what differentiates JetBlue is our values-driven culture with crewmembers for whom service is part of their DNA.”