People enjoy roller coasters but don't enjoy severe turbulence... I don't understand. Maybe I've been flying freight for too many years but a good 'bout of unintentional (I don't blast through the worst areas of weather knowingly) moderate to severe turbulence is kinda fun. pull the power backs and enjoy the ride.
Honestly, my dream job is those people that intentionally blast through hurricanes getting weather data. God that sounds like fun.