This is insane. I can't even begin to imagine what these guys had to deal with the last 1:20 of the lives. Fair winds and fluffy clouds!
My monday morning quarterbacking is going with an old school attitude failure. Maybe not the whole AHRS, but just the pitch laser. If the system "recentered" itself slightly off kilter, or if you got a slight bit of moisture in there, a centered laser could be mistaken for a steady climb. Look how linear the pitch changes are and how sinusoidal the graph is. That bodes for it being off kilter, but still "working". What would you do if your PFD suddenly showed you in a steadily increasing climb? You'd shove the nose forward. In theory, the CRJ PFD would go black and show a big red X, but who knows, maybe there's some programming failure mode that doesn't do that?
I also notice that the power wasn't really touched until the displayed pitch came back down through level, at which point it went to idle. That seems relatively instinctual, and also tells me that the PFDs didn't go black.. And the roll? Holy hell. I can only imagine the confusion on a flight deck when the attitude indicator shows you pointed to the sky, the overspeed clacker is going off, and your engines are screaming at you for oil.