ASA/Express new identity: SureJet!

Polar742 said:
"Ladies and gentlemen, I have convened this meeting in a very important location. This exact room is where Joseph Smith brought the golden tablets. This exact table is where he placed and studied them. Very few people know this room exists, let alone have seen it. We are a very select group allowed to enter this chamber of excellent thought. As we have a most serious, and important, issue before us: The re-branding of 2 of the subsidiaries of our Super Regional (tm), we have been granted access to this most incredible chamber of thought, reflection and contemplation by a secret group who's name can not be mentioned allowed.

As we begin, I would like to remind each and everyone of you of this solemn and most serious point in this crossroads of our SuperRegional (tm)'s existence. As such, I have recruited the best minds from academia, the creative arts and Fox news. I am sure as such a collection of esteemed individuals, we will transcend any regional airline branding in the world."

Hours pass by. The group is deep in deliberations, debates and diatribes. The thickening of the air in the room is as palatable as the summer air in the middle of the Everglades just prior to an afternoon shower. At times, hints of echoing the greatness of the Continental Congress appear. Other times, the tense social issues of an Arthur Miller drama overwhelm the collective.

The collective of the brightest minds collected inside Utah's most sanctum sanctorum can not come to a unified conclusion. The despair and desperation fills the air.

As hopes are given in, Timmy the intern walks in. As a quip, Timmy the intern says "Just call it SureJet".

Instantly, a collective relief is felt in the room. Faces aged 20 years have returned to their youthful state, the sound of light laughter is heard. A Eureka! moment has occurred.

Tiimmy the intern is showered with complements. "Bravo, young man, BRAV-OH!" "Jolly good, you have a future in uppermanagement!" "Amazing insight, what a thinker for the next decade" The quips keep pouring in.

Thus it was born: "SureJet" the Super Regional.

And all was right with the world.

Thank you Timmy the intern.
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As usual, it can all be blamed on Timmy.
 
AquaFreshXJet.jpg
 
Instead of Sterling-Cooper-Draper-Price, it seems like Duck Phillips when he got back on the sauce.
 
Trip7 said:
I was there. It was a complete embarrassment. Announcement made through a professionally done but corny video. When the video finally dropped the new name, the silence was deafening. Then the head of corp comm. comes back out and says this is the part where you clap! as people(including me) start walking out. Im still in shock and very very very embarrassed. There needs to be a petition or something.
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Who are you and what have you done with Trip7?

:)
 
I've yet to harshly criticize my new corporate masters but Jebus Chr1st! WTF?

ASA management has to go down as one of the worst of all time.....Who knows why Skywest management gave them the keys to XJT...Be it not knowing how to staff an airline or choosing a new name, THEY STINK!

Did they hire some 2-bit marketing firm in Atlanta to come up with this stinker? Somebody needs to be fired over this waste of money.
 
Baronman said:
I've yet to harshly criticize my new corporate masters but Jebus Chr1st! WTF?

ASA management has to go down as one of the worst of all time.....Who knows why Skywest management gave them the keys to XJT...Be it not knowing how to staff an airline or choosing a new name, THEY STINK!

Did they hire some 2-bit marketing firm in Atlanta to come up with this stinker? Somebody needs to be fired over this waste of money.
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Rumor is that it was internal, and these same people are going to be designing our new wings/uniforms.
 
Man, I know the iPad took some flack when it's name was announced, but that's NOTHING compared to a name like SureJet....
 
MQAAord said:
Man, I know the iPad took some flack when it's name was announced, but that's NOTHING compared to a name like SureJet....
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Are you sure about that?

And with a name like this, I'm sure that I'm going to hear it a lot at work:

"You wanna run the recieving checklist?"
"SURE!"

"Gear down, skipper?"
"SURE!"

"You sure you want to do that, sir?"
"I'm SURE!"

"Captain, can we take this jumpseater?"
"SURE!"
 
In all reality it really isn't THAT bad. I'm sure Right Guard Airlines would probably be received a little harshly by the passengers. Speedstick Jet wouldn't be too bad. Old Spice Jet would make some people want to fly on New Spice Jet instead. Ohhh Mitchum Jet. Secret Airlines would be fun.

If you look at it like that SureJet rolls off the tongue a lot better!
 
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