ASA/Express new identity: SureJet!

Re: ASA/Express new identity

89-LX said:
"SureJet is considered a “hybrid name” made up of two elements that describe who we are as a company. The word “Sure” conveys assurance, certainty and trust, and speaks to our airline as one that provides trusted, reliable service – a true value that our people, customers and business partners can rally behind. The word “Jet” speaks to our all-jet fleet and the fact that we are an airline."

Why didn't they just name us "On-TimeJet"?

Oh wait, nevermind.
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Wowsers. Did that part really need to be said? If someone isn't sure whether or not the plane they're getting on belongs to an airline without looking at the little tiny print that regionals use to put their names on planes....They probably shouldn't be flying.
 
Pretty lame. They should have just kept Asa, since they spent money on the "rebranding". But in reality can anybody think of one person who isn't a pilot who cares what the name of their rj provider is? But as long as it's surejet....it's fun to point and laugh.
 
Re: ASA/Express new identity

Nothing conveys confidence like the word Sure.

ibrcman.gif
 
One list is off the table for me if there's a chance I'll have to say "Thanks for flying SureJet" on an announcement. LameJet would have been a funnier joke...
 
I just interviewed at SureJet yesterday. If hired for the August classes I'll be one of the first SureJet hires:) just waiting for the call now.
 
Wow, that just.....sucks. Sorry, guys.

Of course, this is a perfect example of why dweebs with MBAs should be dragged into the streets and hanged. But I digress..... :)
 
"Ladies and gentlemen, I have convened this meeting in a very important location. This exact room is where Joseph Smith brought the golden tablets. This exact table is where he placed and studied them. Very few people know this room exists, let alone have seen it. We are a very select group allowed to enter this chamber of excellent thought. As we have a most serious, and important, issue before us: The re-branding of 2 of the subsidiaries of our Super Regional (tm), we have been granted access to this most incredible chamber of thought, reflection and contemplation by a secret group who's name can not be mentioned allowed.

As we begin, I would like to remind each and everyone of you of this solemn and most serious point in this crossroads of our SuperRegional (tm)'s existence. As such, I have recruited the best minds from academia, the creative arts and Fox news. I am sure as such a collection of esteemed individuals, we will transcend any regional airline branding in the world."

Hours pass by. The group is deep in deliberations, debates and diatribes. The thickening of the air in the room is as palatable as the summer air in the middle of the Everglades just prior to an afternoon shower. At times, hints of echoing the greatness of the Continental Congress appear. Other times, the tense social issues of an Arthur Miller drama overwhelm the collective.

The collective of the brightest minds collected inside Utah's most sanctum sanctorum can not come to a unified conclusion. The despair and desperation fills the air.

As hopes are given in, Timmy the intern walks in. As a quip, Timmy the intern says "Just call it SureJet".

Instantly, a collective relief is felt in the room. Faces aged 20 years have returned to their youthful state, the sound of light laughter is heard. A Eureka! moment has occurred.

Tiimmy the intern is showered with complements. "Bravo, young man, BRAV-OH!" "Jolly good, you have a future in uppermanagement!" "Amazing insight, what a thinker for the next decade" The quips keep pouring in.

Thus it was born: "SureJet" the Super Regional.

And all was right with the world.

Thank you Timmy the intern.
 
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