Was watching last night an episode of the "week in the life of " or something like that, covering American Airlines. Basically, American is profiled for a week or so, flights, MX, etc. They were covering one of the flights and interviewing pax, who were basically saying that with how air travel has changed and become little more than an airborne Greyhound bus ride; the majority had zero brand loyality at all, just looked for the cheapest fare and easiest schedule.