Airline Loyalty Survey

Was watching last night an episode of the "week in the life of " or something like that, covering American Airlines. Basically, American is profiled for a week or so, flights, MX, etc. They were covering one of the flights and interviewing pax, who were basically saying that with how air travel has changed and become little more than an airborne Greyhound bus ride; the majority had zero brand loyality at all, just looked for the cheapest fare and easiest schedule.
 
MikeD said:
Was watching last night an episode of the "week in the life of " or something like that, covering American Airlines. Basically, American is profiled for a week or so, flights, MX, etc. They were covering one of the flights and interviewing pax, who were basically saying that with how air travel has changed and become little more than an airborne Greyhound bus ride; the majority had zero brand loyality at all, just looked for the cheapest fare and easiest schedule.
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People can talk about safety, legroom, peanuts and sodas but, when you get down to it, it's all about the cheapest ticket price.
 
MikeD said:
Was watching last night an episode of the "week in the life of " or something like that, covering American Airlines. Basically, American is profiled for a week or so, flights, MX, etc. They were covering one of the flights and interviewing pax, who were basically saying that with how air travel has changed and become little more than an airborne Greyhound bus ride; the majority had zero brand loyality at all, just looked for the cheapest fare and easiest schedule.
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Passengers are a mixed bag of nuts, the people that travel once or twice a year go after the cheapest ticket.

Now the passengers that fly more often, what attracts them to certain airlines are mileage programs......
 
Jayrock said:
People can talk about safety, legroom, peanuts and sodas but, when you get down to it, it's all about the cheapest ticket price.
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The FAA has taken the thought of safety off of our minds, all US Airlines are considered safe in the eyes of the general public..

Saying that, when US Air was having rudder trouble with their 737 aircraft years ago, passengers avoided that airline like the plague. When that Valuejet aircraft crashed in Florida, people would not fly on the carrier.

So, the minute an airline is not considered safe you will see a change....
 
mpenguin1 said:
So, the minute an airline is not considered safe you will see a change....
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Southwest has been whacked twice now haven't they? I still see people lined up like cattle under the little numbers.

I think it's basically whatever the media dictates. They latch on to a "story" for a few weeks, loads diminish, and then when it blows over, things are back to normal.
 
thanks again guys.

Its turning out to be a very intresting project. Most of the flyers are concerned about price and safety. Like it has been said before in this thread though I think safety is on the mind but if that tickets cheap enough they will fly any airline. I know when I fly I try to fly United or Jet Blue because of their service. Airlines today are having a hard time keeping their customers loyal to their brand and thats what this whole project is about.


Dave
 
Safety isn't enough of an issue in American air carriers for me to take that into consideration (Obviously a different story when talking about flying overseas). Price and convenience of connections would be the most important factors for me.
 
I try and do Jetblue, Southwest and Airtran as much as possible for a variety of reasons...Prolly the most important is their costumer service, and ease of travel. The cheap tickets don't hurt, but thats not why I pick them. Another big reason I try and fly on these three is I know what i'm going to get, and I don't end up on a regional.
 
I don't know how Southernjet's customer service really is. But on the 2 flights I've been on they acted very "cold".
 
mpenguin1 said:
Tony is probably talking about United Airlines where you can pay to be a member of the Economy Plus program, for an extra fee, you can sit in the economy section with additional leg room.
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You can pay if you want to, or you can get it for free if you fly enough on them. That e-plus section is worth spending a few extra bucks to get and to keep. And now they're going to give everyone who makes premium status free upgrades.

That's the kind of stuff that keeps the people who do most of the flying happy. They get things that others do not or that others have to pay for. It rewards loyalty and makes people like me say, you know, yes, I have to pay a few bucks more but I will sit in a seat with more legroom and I may get moved to first class. I'll book it.
 
Schedule, then $$.

I don't mind paying a little extra if it means getting there in an efficient way and at the times I want.
 
PGT said:
Schedule, then $$.

I don't mind paying a little extra if it means getting there in an efficient way and at the times I want.
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I did a MIA-ATL-GRU flight that left me at ATL pretty much an entire day. It was only $500 though which is crazy cheap for July.;)
 
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