Oh, and interesting thought about the Skywest magazine. When I went to SGU and toured the HQ, I actually brought this up to one of the marketing guys(I was shocked we had a marketing team). But what he said actually made sense to me. It was something along the lines of, "Most regionals hide behind the mainline logo painted on the tail. While the majors want the operations to be seamless, the reality is no matter how bad those regionals are, people will only complain about Delta, United, whoever. That doesn't sound like an operation who thinks they will leave the customer with anything to compliment. We put out Skywest magazine, put Skywest on all the headrests and bulkheads. We ground handle the majority of our flights above and below wing. We don't hide behind Delta or United, we are who we are, love us or hate us, our people do their best, and what you see is what you get. And we love to hear about it. You never know what the future holds, and if we ever end up going in an independent direction, we want to have built up positive public recognition".
It's worth something I guess. It did get me thinking and if I wasn't such a nerd when it came to this stuff, other than(sometimes) the safety cards I'd never know if I was on Mesaba, ASA, Pinnacle, Compass, ect. It is kinda cool I guess that when I was customer service I'd be struggling to rebook people and often hear people say "Well, doesn't Skywest fly there too?".
