We have terrible (also known as non-existent) marketing. It needs an overhaul.
With oil and jet fuel prices, we will have trouble making money. So will every other airline out there, until ticket prices are raised. We are not a low-cost carrier, however. Our ticket prices for some routes in the holiday season are high.
We have a great product, and our passengers comment on this every flight. I don't know how many times I have heard the comment, "This is the best airline I have ever flown on!" Even business passengers are impressed. That says a lot, considering we have been doing more with less, and had many growing pains along the way. We want this to work, and it shows.
If we can market our product properly, and get a break in fuel costs, we have a fighting chance. If we don't make some great strides, we will suffer.
Branded isn't "failing." It is suffering, however. Just like many other airlines right now... We are all in for a long road ahead if management doesn't compensate for the additional fuel costs with increased ticket prices.
