Velocipede
New Member
Mike Boyd's take:
Actually, A Fleet of Edsels May Have More Value. ExpressJet, the supplier of ERJ lift to Continental, lost a game of price-chicken with its customer Continental and came out of the meeting with 69 ERJ-145s all dressed up and no longer needed by CO. Trying to place excess RJs at other airline systems is like trying to sell last week's lottery tickets. So, they started an independent carrier called, innovatively, ExpressJet, flying point-to-point routes where, at least when they started, there was no nonstop service.
Worked so well that they petitioned the DOT to not publish ExpressJet traffic data. No wonder. When the data was finally made available, the load factors in most markets approximated the temperature on a warm winter day in Anchorage. The combination of a no-identity brand, and the thrill of sitting on an RJ for in some cases long periods, more than offset what appears to be an operationally first class airline. The most recent financials show a $76 million loss for the branded all-ERJ operation.
Actually, A Fleet of Edsels May Have More Value. ExpressJet, the supplier of ERJ lift to Continental, lost a game of price-chicken with its customer Continental and came out of the meeting with 69 ERJ-145s all dressed up and no longer needed by CO. Trying to place excess RJs at other airline systems is like trying to sell last week's lottery tickets. So, they started an independent carrier called, innovatively, ExpressJet, flying point-to-point routes where, at least when they started, there was no nonstop service.
Worked so well that they petitioned the DOT to not publish ExpressJet traffic data. No wonder. When the data was finally made available, the load factors in most markets approximated the temperature on a warm winter day in Anchorage. The combination of a no-identity brand, and the thrill of sitting on an RJ for in some cases long periods, more than offset what appears to be an operationally first class airline. The most recent financials show a $76 million loss for the branded all-ERJ operation.