I think the issue is incremental income. Say they sold X amount of tickets at Y price for a flight in December. The cost of doing business dramatically shoots up after X amount of tickets were sold so there's no opportunity for incremental income to defray the increased cost of the flight. Snatching away food service presents UAL with an opportunity for incremental income, hopefully which will help support the flight which is going to cost more money to complete.
In a business sense, I can "kinda" see it, but since the airlines are in the customer service business, it comes off as cheeseball. Especially in the international market where there's a lot of competition and, at least in Europe, Europeans have the fat loot to spend and have a large variety of choices in getting from point a to point b.
Hopefully, fingers crossed, that'll drive business over to my employer.
In a business sense, I can "kinda" see it, but since the airlines are in the customer service business, it comes off as cheeseball. Especially in the international market where there's a lot of competition and, at least in Europe, Europeans have the fat loot to spend and have a large variety of choices in getting from point a to point b.
Hopefully, fingers crossed, that'll drive business over to my employer.