UA is out

An upbeat Tilton said, however, that until the airline industry “sorts itself out,” an immediate return to profitability should not be the primary gauge of whether United succeeded in Chapter 11 bankruptcy.

“We’ve put ourselves in a position to be able to compete with the effect of high oil prices in 2006,” he said in an interview at United’s headquarters. “The way we want to be measured is how we perform relative to peers. I’m confident that the work that we’ve done will put us in a position to have a competitive result whatever the market environment may be.”

Well coming out of bankruptcy, after three years in, and you still can't turn a profit. AND your CEO is saying that profits aren't the measure of success. Hmmm. Not very inspiring.

Clearly, the bet is that United is positioned to take advantage of further realignment in the industry. They've got to be betting that more hubs and more capacity leave the market. Time will tell. And profits are the only real measure of success that counts. Without them UAL will be heading back to bankruptcy sooner or later.
 
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