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Aren't we more or less recreating the orginal Learjet with updated avionic and more advanced engines?
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Yes, but...Its gross weight is only about half that of a LR24, the runway requirements are less, the engines are much simpler and quieter, and the SFC has got to be a lot better than the .96-.97 for the CJ610.
The company has also been pretty hard-headed about keeping costs down and incorporating cost-cutting technology. The airframe is friction welded aluminum, not composite.
I think it adds up to a plane that is going to significantly increase the potential owner base in terms of (1) being able to operate at smaller/noise-sensitive fields, and (2) purchase + operating costs.
My real hope as a lowly piston driver is that they will put significant downwards price pressure on the entire industry, once they demonstrate that aircraft don't have to cost a fortune "just because".