They just don't get it

pilot602

If specified, this will replace the title that
They just don\'t get it

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NEW YORK (CNN/Money) - Northwest Airlines plans to charge customers $5 to $10 extra for tickets not purchased at its Web site -- a move stirring up controversy in an industry where fare hikes have had trouble flying.

The nation's No. 4 airline said the move is meant to follow low-cost carriers such as Southwest Airlines and JetBlue Airways, which often offer discounts for tickets purchased at their own Web sites.

Northwest will charge a $5 fee for each domestic ticket bought through one of the airline's reservations centers, and $10 for tickets for domestic travel purchased at Northwest airport locations.

The airline also plans to charge travel agents, including online agents, $3.75 for one-way tickets or $7.50 for round-trip tickets booked using a global distribution system (GDS), which is how most agents book tickets.

Northwest said it paid $180 million in GDS fees last year, and that other low-fare carriers have cut costs by shifting more passengers to buying tickets on their Web sites.

The move brought objections from travel agents as well as from Sabre Travel Network, the largest GDS used by agents.

Sabre, which said it would take a series of steps against Northwest, charged the fee is contrary to the letter and the spirit of its agreement with Northwest and other airlines to provide fare parity for Sabre users. Low-fare carriers such as Southwest and JetBlue are not parties to those agreements.

"We feel like this is anti-agent, as well as anti-consumer," said Michael Berman, a spokesman for Sabre.

Northwest said in a statement it was confident the new fare program does not violate its Sabre agreement.

Shares of Sabre Holdings (TSG: down $1.84 to $22.43, Research, Estimates), the parent of Sabre Travel Network, tumbled 10.6 percent in morning trading on the New York Stock Exchange, while Northwest (NWAC: up $0.02 to $9.84, Research, Estimates) stock sank nearly 5 percent.

All of nation's major airlines already charge a fee for passengers who want a traditional paper ticket rather than an e-ticket. But those carriers have had trouble making fare increases stick in recent months, despite rising fuel prices.


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Re: They just don\'t get it

don't they get that not everyone has a computer much less internet service?????
 
Re: They just don\'t get it

I don't mind them raising fares because most of them should be raised (these cut-throat fares are tantamount to canabilism) but these stupid, petty "fines" are idiotic.
 
Re: They just don\'t get it

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I don't mind them raising fares because most of them should be raised (these cut-throat fares are tantamount to canabilism) but these stupid, petty "fines" are idiotic.

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They're hardly "petty". It is more expensive (a lot) for the airlines to sell tickets through live people than it is to sell them through the internet. It makes complete sense to provide an incentive to people to use the more efficient purchase option. People should have to pay the real cost of the services they consume (and, in that vein, I wholeheartedly agree that fares should be generally increased -- the fact that plane fare is cheaper than bus fare on some routes is ABSURD!!).

My $0.02.

MF
 
Re: They just don\'t get it

I completely understand it costs more to employ a person to sell a ticket than keep a server running ... but these individual "fees" are petty. It's nickel and diming the pax to death. If they need to increase ticket cost to cover "x" expense they should do it in the face value of the ticket. Not a seperate fine/fee. That's what I was refering to when I called them petty. /ubbthreads/images/graemlins/smirk.gif
 
Re: They just don\'t get it

Why not give online buyers a 5-10 dollar discount. Wouldn't htat be better than charging people extra? /ubbthreads/images/graemlins/banghead.gif
 
Re: They just don\'t get it

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Why not give online buyers a 5-10 dollar discount. Wouldn't htat be better than charging people extra? /ubbthreads/images/graemlins/banghead.gif

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Any way they try to do it they will be bashed. SWA and JetBlue can do it, NWA can't. It's kind of like the whole tax issue. Before the congress saddled the industry with additional taxes for security, they assured the airlines that they had "talked to their constituents and they all agreed they wouldn't mind paying an extra 5 or 10 dollars for security." Sure they don't, it's the other part of the fare they don't want to pay.

NWA is trying to steer customers toward the more cost efficient ticketing method. Any way the do it is a "slap in the face" to somebody.

Having said that, I don't give many airline marketing people credit for being too bright in how they handle fees.
 
Re: They just don\'t get it

Thank you for clearing that up. So I guess Frontier, Independent and Airtran can also?
 
Re: They just don\'t get it

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If they need to increase ticket cost to cover "x" expense they should do it in the face value of the ticket. Not a seperate fine/fee.

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With the hyper-competitive market, I think they do this to keep the "expedia.com" price as low as possible. Not saying that I agree with it but I think it's what their mentality is.

Seems close to the southern "ski resort" mentality. Ski resorts will typically say they have "x" number of runs, but if you look at the trail map you will see that these "runs" are merely 3 slopes divided into 4 sections each. It's a marketing scheme so the resorts won't look like they are outclassed by the others.
 
Re: They just don\'t get it

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they assured the airlines that they had "talked to their constituents and they all agreed they wouldn't mind paying an extra 5 or 10 dollars for security." Sure they don't, it's the other part of the fare they don't want to pay.

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Whether it's a "fee" or "part of the original ticket price" the result is still ultimately the same, the fare goes up. Either that or the airline has to take a loss, which is what's been happening. Obviously these constituents lied, since they scream whenever fares go up a couple of dollars. Maybe they though it was an extra $5-10 income tax hike......

Anyway, I like the idea of just raising the fare $5-10 and giving online ticket buyers a discount. Same result, just packaged in a positive way.
 
Re: They just don\'t get it

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[Obviously these constituents lied, since they scream whenever fares go up a couple of dollars. Maybe they though it was an extra $5-10 income tax hike......

Anyway, I like the idea of just raising the fare $5-10 and giving online ticket buyers a discount. Same result, just packaged in a positive way.

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Airline employees always want to talk about a "fair" fare, based on safety and competence, etc. etc. And passengers don't "mind" paying the security fees. But just try to find anyone that won't go for the lowest fare possible. Just start a thread on this site about finding the cheapest way to fly and see the responses. There is no way around the market settling this whole mess. You either can operate at a price people will pay or you can't.
 
Re: They just don\'t get it

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Airline employees always want to talk about a "fair" fare, based on safety and competence, etc. etc. And passengers don't "mind" paying the security fees.

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Ah, but herein lies the problem. John Q Public doesn't separate the "fare" and the "security fee." We can scream all day long about how it's printed on tickets, etc, however the flying public sees one thing, the bottom line. If the gov't chooses to jack the 9/11 fee, and the airlines don't reduce the fare, guess what the public is gonna say. Hey XYZ Air raised their ticket prices! So, the airline has to LOWER the price by about as much if not more than the gov't taxes, both as a PR move and to keep people from jumping to another airline that WILL lower the price. End result? Look at US Airways.

Here's my problem with the whole "security fee" thing. The airlines are essentially being punished for something that wasn't their fault. The fees are added onto their prices, and they have to reduce their income to compensate for it. Why can't it come out of the federal government's budget? The TSA is, afterall, a government entity. If we'd stop spending money on weapons to subdue other countries, feed their people, and rebuild their country, maybe we'd have something left over for ourselves.
 
Re: They just don\'t get it

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[Ah, but herein lies the problem. John Q Public doesn't separate the "fare" and the "security fee." We can scream all day long about how it's printed on tickets, etc, however the flying public sees one thing, the bottom line. If the gov't chooses to jack the 9/11 fee, and the airlines don't reduce the fare, guess what the public is gonna say. Hey XYZ Air raised their ticket prices! So, the airline has to LOWER the price by about as much if not more than the gov't taxes, both as a PR move and to keep people from jumping to another airline that WILL lower the price. End result? Look at US Airways

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Exactly. Customers look at the amount they pay. They don't realize that they only paid XYZ Air $270 for that $300 ticket and the rest went to unkle Sam.
 
Re: They just don\'t get it

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Look at US Airways.

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US Air was hosed waaaay before the increased "security" taxes ...
 
Re: They just don\'t get it

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US Air was hosed waaaay before the increased "security" taxes ...

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Ah, true. Okay, how about "look at Delta." Then again, the whole industry was almost already run into the ground before 9/11. My point (and I did have one, I think) was that those security fees will nickel and dime the airline to death to the point where they a) HAVE to raise fares or b) have to go out of business.
 
Re: They just don\'t get it

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Exactly. Customers look at the amount they pay. They don't realize that they only paid XYZ Air $270 for that $300 ticket and the rest went to unkle Sam.

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Fees and taxes are actually a lot more than that.

But the easiest way to say this is: The customer sets prices, not the airline.
 
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