Say goodbye to Song

So I guess the airline within an airline idea wasn't such a game changing, synergy creating, corporate asset leveraging, new revenue model creating, paradigm shifting idea after all, eh?:sarcasm:

Oh, yeah, but remember, they were committed to sticking with this idea because it's a good one.

How many millions, if not billions, did they waste on this?whatever
 
Maybe the person that came up with the song idea should be scrapped too. For some reason I bet it would save the company a good chunk of change without that guy/group of people.

What kind of name is song anyway?
 
This must be pretty good news for JetBlue as it seems Song was created as a knee jerk reaction to JetBlue's focus on NY-Florida flights. Similar product too after having flown both, both being very nice IMO.
 
Baronman said:
This must be pretty good news for JetBlue as it seems Song was created as a knee jerk reaction to JetBlue's focus on NY-Florida flights. Similar product too after having flown both, both being very nice IMO.

Never made sense to me why DL needed an airline within an airline. Why not just improve DL service and incorporate all the added Song features on DL planes and call it a day? Probably woulda been cheaper then creating an airline within an airline.

-Matthew
 
Good, it makes perfect sense.

Why in the world would you have to take a plane out of service, repaint it and then put it up on a route where you're competing with JetBlue?

Take what people already like about the Song experiment, do it fleet wide and whip their ass nationwide.
 
Song turned out to be a better product than the Delta Domestic service, hopefully, Delta would take what they learned from Song & introduce it fleet wide.

In a way, the experiment was very successful....
 
Doug Taylor said:
Take what people already like about the Song experiment, do it fleet wide and whip their ass nationwide.

sorry, that would just make too much sense. People dont like nice service on airplanes :-P
 
Doug Taylor said:
Good, it makes perfect sense.

Why in the world would you have to take a plane out of service, repaint it and then put it up on a route where you're competing with JetBlue?

Take what people already like about the Song experiment, do it fleet wide and whip their ass nationwide.

Never made sense to me why DL needed an airline within an airline. Why not just improve DL service and incorporate all the added Song features on DL planes and call it a day? Probably woulda been cheaper then creating an airline within an airline.

Maaaaaaan I'm having a serious case of deja vu this morning!

:)

-Matthew
 
That's too bad, I really enjoyed Song. I've flown them several time to FLL and it was a great trip.

I *HOPE* Delta starts to integrate Song's IFE into their mainline flights. It amazes me that the mainlines have not learned that IFE in every seat is wildly popular. I went out of my way to book Song, JetBlue, AirTran, etc because of IFE.
 
The entire situation was, in my opinion, a reaction to a consultant 'believing the hype'.

So you want to compete with an airline on a JFK to FLL flight where they've got screens, bubbly flight attendents, et al. So you're soing to think up a quirky name, take the plane out of service and do all you can to "un-Delta" your product to go compete?

Give America a taste of what Song was trying to do (choices in food, simplified fare structures and improved IFE) and then say "We're going to expand the product into all Delta flights, nationwide, yadda yadda yadda) and that takes the wind out of your competition's cutesy press announcements about new routes....

Because you're already there.

Like if I want to fly from LAS to LAX --- do I go to the UAL website, or go to the Ted website? What would the avantage be of booking Ted over booking United?

Take what's working and drawing people to Ted, expand it fleet wide with the standard UAL project and voila!
 
Screaming_Emu said:
sorry, that would just make too much sense. People dont like nice service on airplanes :-P

I would say that nice service on an airline would actually drive revenue higher, but then I'm talking about the give me something for nothing American public, so that would be stupid.

I have a feeling that whichever legacy carrier gets it, and says, hmmm, let's charge a few bucks more but give better service instead of taking away the pillows and olives is going to find there are plenty of people who will gladly pay $50 more in order to have a more comfortable flight is going to do just fine.

Hell, man, Continental is doing the best of all the legacy carriers and guess what they didn't do? They didn't start taking away things.
 
On the Delta net website, it was announced today that they are merging Song with Delta. They are converting 50 song aircraft to include a first class seating section and converting 50 more aircraft to intercontinental routes. Doesnt seem it is going anywhere, it looks like they are merging the best parts of song into regular Delta airframes.
 
tonyw said:
I have a feeling that whichever legacy carrier gets it, and says, hmmm, let's charge a few bucks more but give better service instead of taking away the pillows and olives is going to find there are plenty of people who will gladly pay $50 more in order to have a more comfortable flight is going to do just fine.

Delta's customers are not going to get better service until DL mgt stops screwing over their workforce. Hard to provide service with a smile when you're miserable.
 
Circle gets a square!

I've uhh, got to find another phrase, don't I...

I'm not miserable, I'm just heavily apathetic! ;)
 
tonyw said:
Hell, man, Continental is doing the best of all the legacy carriers and guess what they didn't do? They didn't start taking away things.

Except pay and benefits from employees.

Guess concessions really do save the company! :sarcasm:
 
FlyChicaga said:
Except pay and benefits from employees.

Guess concessions really do save the company! :sarcasm:

Yeah, man, should have been clearer. They ain't taking away pillows and olives. Bending you guys over, though, oh, yeah, they're doing that in spades.
 
I wonder what's going to happen to the Song F/As who 'left' Delta to go to Song. They did LEAVE Delta, and remember there's no F/A union to offer any protection/assistance.

Hmmmmm......

That whole 'audition' thing just irked me for some reason. Auditioning is for actors, not flight attendants.
 
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