Now less business requires travel, and Cessna has essentially priced itself out of the leisure market.
I disagree - and you and I are both civilians so tell me what you think about this...I think the business travel is still alive and well, but the dollars being spent on airline tickets are being used more efficiently. You've got fewer field engineers (at least, in the IT and telecom sectors) hopping on airplanes and more sales and accounts people - and they're taking shorter trips with quick turnarounds - you still need to handshake a deal, y'know?
Speaking more to Cessna's business model, I think it's flawed for that reason. Don't get me wrong - it's nice - but who needs a 160hp single engine aircraft that has better technology than many airliners? I once listened to an a/c appraiser speak and he said the most important thing in buying an a/c was to buy what you need - no more. They've convinced flight schools to buy these a/c, but with the rising cost of training, many students would prefer to save $30-40 per hour and fly something a few years older - especially those who are looking to fly for fun. The flight school I went to couldn't rent their new 172 and 182 because folks kept going with the older models that flew great.
I've been giving this some thought, too, and what I had to conclude was that Cessna are not morons - they can't be. Taking that into consideration, I had to start asking myself why the commitment to glass and the training push. I think they're taking the longer view.
As airframes get old and aircraft are retired (and we're talking decades here) those replacement airframes are going to be glass-cockpit aircraft. Although more expensive right now, the costs are going to come down some as glass gains market share. It's cheaper to update software than it is to replace a gauge - and eventually, the total cost of owning a glass aircraft SHOULD decrease because the avionics will require less costly maintenance. Now - this will mean one of two things:
1) Costs to owners MAY decrease over time - this is unlikely
2) Costs to owners LIKELY will flatten out or increase very grandually with inflation.
3) Cessna's (and Garmin's and Avidyne's, for that matter) MARGINS will increase drastically as a result of the changeover.
It is choice 3 which is more compelling - to me, that says Cessna has decided to do more with less. It takes a lot of planning and a very long view to make a move like that. Like I said, they're not dumb. I think this is what they're planning.
Getting back to the VLJ area - if everyone starts 'standardizing' on glass systems and using more automation, like FADEC, I think you're going to see a flattening in the learning curve. If you master a G1000-equipped 172, it shouldn't be THAT much harder to go to a G1000-equipped 182.
I am not a pilot, so I cannot speak to the physical handling characteristics and skills required to make that transition, but it seems obvious to me that if you're essentially using the same avionics suite, you're having to learn less. That's smart, from a business perspective.
I'd like to fly freight some day, so I'm avoiding glass for the time being, but there was absolutely no denying the sense of security I got from having TCAS and the fuel-range-graphic thingy on the displays as a 'student' on a discovery flight around Christmas.
I guess the problem is that, if you're able to afford an a/c, you've probably been flying awhile, and you haven't fell into the "glass is the only way to go" mentality common in the flying magazines. Sure, it's awesome - but for 1/8 of the price, you can buy an older model a/c that will get you from A to B just as efficiently. A quarter million dollars for something that, when you take into consideration pre-flight, runup, etc., doesn't get you there that much quicker, seems a bit excessive. Time will tell I guess.
I agree with you personally, but again - if that was the case, we'd all be driving fuel-efficient hatchbacks or station wagons, right? Get what I'm saying? Everyone wants to sell to people with money. Lots of it. They're called qualified prospects for a reason.