Too many.
Point is, I'm not a fan of moving stuff around and/or changing things just because one can. If there's a good reason for a change, I'll be leading the charge. But changing stuff, reducing ruggedness, and/or increasing complexity just for invidious marketing distinction is superfluous at best, dangerous at worst. Made coffee at a machine lately? Some machines now require 8 buttons to be pushed to obtain a cup of coffee! Just plain coffee, not even espresso. Been in a new Mercedes lately? Same BS. You shift with the blinker stalk. I 'spose that's worth the premium cost right there.
Then again, I'm the guy who keeps posting the Hicks vid re: "If you're in marketing or advertising... KILL YOURSELF!"