I find it rather funny (and telling) that so many airline pilots are arguing against the idea of passengers having extra benefits for returning business. Protect the perks, damn the customer. I do buy the argument that it's a different level of service on an international segment, but let's face it: The current American airline system is broken. People in this country hate flying. I've ridden on a wide range of international carriers, and almost all absolutely embarrass American carriers when it comes to customer service. I'm not talking about inflight amenities, though those are often better; simply, you're treated like a valued customer, rather than cattle getting on a bus. No rude, bitter FAs, no pilots failing to make even a single PA. It's a culture issue that we're falling way behind on.