I love the site! It more or less caused me to move to another state, learn how to fly, and spend way too much time online.
A couple things...
I don't think you should have taken the old logo away. You have branded thousands of viewers with millions of visits with that logo. When I see the blue Jet Careers logo with the swoosh a lot of positive thoughts go through my mind... it's an experience! And now it's gone. Change is great but I think you should stick with one logo, whatever it is, especially if you're gonna spin other things off the LLC. All the t-shirt, coffee cup, hat JC paraphernalia sorta becomes nil. The pic of the jet is cool but I doubt a shoe company would use a pic of an actual pair of shoes?
The font is really small. If a stranger looked at my display they might think I was on a Flight Safety or Amazon page.
Just trying to be helpful (And I wonder why my cfi thinks I'm high maintainence and anal?) Thanks for the site!