Was watching Wimbledon tennis this morning and they have an ad for Net Jets with Roger Federer...funny, made me think that the demographics for the TV audience must be skewed pretty darn high...
Yup, Tennis and Golf are two sports that hit the Net Jets demographic pretty hard. They are mainly watched and played by the rich and affluent. "Country Club" sports. Probably won't see a Net Jets ad at an NBA or NFL game
I don't know if any of you watch horse racing, but Net Jets is a huge sponsor there too. The jockeys in all three triple crown races were wearing both pants and turtle necks with "Net Jets" all over them. Definitely hitting the demographic!
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