You gotta get off the strip. It's, in my opinion of course, a really cool town. I spent a lot of time there when I was stationed in Fallon. We lived halfway in between, and spent probably most of our weekends when I was around in either Reno or South Lake. I don't really know how to articulate my thoughts other than to say that it is a small city that has pretty much everything you might want in terms of activities, restaurants, attractions nearby. If it wouldn't be such an inconvenient commute to my job(s), id live there in a heartbeat. Sparks is maybe a little weird, and a lot more cookie cutter suburban sprawl in the middle of nowhere, at this point. That being said, I am sure that crime is a major issue everywhere in the Reno area. Which would be not so cool. But I probably wouldn't live anywhere near downtown. Lots of cool neighborhoods on the outskirts that are like 10 mins from anything you'd want to do.