I think most people, if pressed, would either consider themselves environmentalists or express environmental views. The problem is that "environmental extremists" (for lack of a better term), often don't do the cost/benefit analysis of what they advocate. There is the extreme case (if my memory is correct), of the California home owner who was sued by the EPA for using a bulldozer to build a fire break in order to protect his house from a wild fire. I guess the area he bulldozed was the habitat for an endangered species... which of course was torched by the wild fire anyway. Or some of the anti-logging campaigners... who fail to realize that wood is a renewable asset in homebuilding. Or will attempt to shut down an entire industry, put thousands out of work and cause millions of dollars in losses for minimal gain. Or sell their "clunker" to buy a hybrid... not understanding that the carbon/energy used to build the hybrid is probably more than the energy saved by selling the "clunker". It's perspective and balance. No one probably wants to see a species go extinct. The vast majority don't want clear cut logging in most cases. Most would like us to use more energy efficient vehicles. But as my tai kwon do instructor in Korea use to say, "Balance".