If it was purchased through ebay, report him to ebay, while providing a copy of that e-mail response. ebay has rules, and if he hasn't provided the service you purchased, he shouldn't be allowed to do business on eay, any longer.
Despite the fact that it is "just for $69", I would bring him to court, simply for his response. I would have a copy of that e-mail to provide to the judge. His claim may have been "no refunds", but he is in breach of contract, when he doesn't provide the service that you paid for.
Despite the fact that it is "just for $69", I would bring him to court, simply for his response. I would have a copy of that e-mail to provide to the judge. His claim may have been "no refunds", but he is in breach of contract, when he doesn't provide the service that you paid for.