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Well, I suppose I’ll take that as constructive criticism. The web site was built from scratch many years ago by an amateur – me, after reading a few books. I felt it important to be able to know enough to make daily amendments without having to track down a web site specialist. I understand why certain schools would prefer to purchase a $69 web template. That being said:
I once found one post comparing my site to that of another “school”, so I checked it out. Clicking on “course information” at this other school’s site led to a 2-3 sentence paragraph claiming something like “start your dispatch career here and contact us!” If you click Sheffield’s “Courses” button, you receive information on…and hang on for this shocker…our courses, all of our courses, most every detail about our courses, etc... Another “school” out there allows the user to click “Testimonials” only to receive zero published support, while ours leads to hundreds of actual testimonials. As surprising as it is to some people, a web site that results in money being sent to me via bank wire and other means IS a successful web site. Could it be better, yes, you’re correct, but I’ve never had Delta Air Lines, who had at least 110 dispatchers personally trained by me, or countless other airlines who have contracted us, ever tell me: “Eric, we love you, you have a great school, but geez – learn some CSS, ok?!” or “My God – those (bleeping) fonts!”
I will admit, however, that those other sites out there with little or no substantial content, other than a few cheerleader-like statements touting fake-high initial dispatcher salaries, or claims of “guaranteed graduation and jobs”, do have lovely buttons though. If it’s any consolation, Sheffield’s new ADX Test Prep app (iTunes Store) is quite gorgeous AND has text, audio, and video explanations (i.e. content) as well. It was professionally designed, but I produced all of the content.
I appreciate the support of those out there touting my school – in fact, I GREATLY appreciate it.
Eric Morris – President & amateur Web developer
Sheffield School of Aeronautics (est. 1948)