Since I left the airlines two years ago, and much more in the last 6 months I have gotten very much into the points/miles game. My goal is free or reduced price first/business class flights from Asia-USA and back as well as free to reduced price stays at Marriott and Hilton properties when on personal travel. I get a lot of points from my company's purchase of airfare and hotels (I earned over 300,000 Marriott points last year and quite a few Delta miles).
You have to decide which miles and points are important to you and target ways to earn as many as you can in those programs. If you aren't really sure go with the cards that have transferrable points, like Chase Sapphire Preferred, Citi Thank You, or American Express Rewards. The Chase Ultimate Rewards points are really good for multiple airline partners and hotels. If you can get a Chase Ink Business card even better for earning points. I can easily clock 5000 points/month on the Chase Ink card for only $40.00. That means I can get to my goal of a one way first class ticket across the Pacific for only $560.00 (Based on a KAL 70,000 point first class redemption). To me that is a tremendous value, even cheaper if I get the sign on bonus (which I did for the Chase Ink at 50,000 points and am about to for the Sapphire Preferred at another 50,000 points).
There a some great ways to add points if that is what you are after. I wanted to build some AA miles so I took advantage of an offer to change Marriott points into AA miles. The package deal was 270,000 Marriott points for 144,000 AA miles and a one week free stay coupon at any Marriott Category 5 hotel or lower. Actually using that next week for a 7 night stay in Asia. I had already signed up for the Citi AA MasterCard and it's 50,000 point bonus. I just finished qualifying for another targeted offer of 50,000 miles by signing up for a Citigold checking account. So that's close to 250,000 AA miles without much effort. Good enough for at least two round trip flights in business class from Asia to USA. If shopping online go through a shopping portal. For example I earned about 4000 miles on American by going through their shopping portal to Dell for a Christmas gift. I was going to buy the gift (a laptop for my mom) no matter what, easy way to make some more miles.
The points and miles can really add up quick if you pay attention to category bonuses. The secret of the Chase Ink card is 5 times points for office supply stores, internet, telephone, and cable TV and 2 times for hotel and gas. You have to have a business to get it though. They will ask for your EIN and proof of business address at some point in the application process. The Amex Hilton Honors Surpass card gets 12 times points at Hilton and 6 times at grocery, gas, and restaurant.
Not all points and miles are equal though. The Hilton points are valued at only around .4 cents/each; Marriott at about .8 cents/each; Chase Ultimate Rewards at about 1.7/each; and AA miles at around 1.8/each.
It's a pretty complicated game. Spend a few days reading the links I provided and you'll begin to get an understanding on how to maximize points that are important to you. Next we can get into "Manufactured Spending" if you like. That's one way to meet the minimum spend requirement for the sign on bonuses.
Typhoonpilot