Yeah, that's always an interesting tug of war with concessionaires. The airport wants Chipotle. The concessionaire wants "HMS Host Burrito" to avoid paying franchise fees. What you usually end up with is a mix.
One of the big changes in airport concessions about 5-7 years ago was a move to a multiple concessionaire model. In the past, one single concessionaire usually ran all the shops/restaurants at an airport. Seeing competition as an avenue for improved returns and a better product, airports have started bidding out packages (ex. one coffee shop, one casual restaurant, one retail store) instead of the whole thing. Great idea, except that a single master concessionaire is traditionally better at managing staffing resources.
Also, and not to give a chub to the esteemed member posting due north of me, but airport boards have become increasingly focused on handing out concessions contracts to diverse business enterprises. While I'm personally a believer in the spirit of doing this, from a purely business standpoint it has saddled some airports with concessions operators who are new to airports or lack the volume of experience necessary to manage an airport concessions operation. They were vulnerable enterprises before the pandemic, but have since been swallowed by it. Not all - many are fantastic, but anytime you choose an operator based on anything other than depth of experience and historical performance in airports, you run into these issues.