Airline to give free tickets for being nice

SteveC

SteveC

"Laconic"
Staff member
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ATLANTA, Georgia (AP) -- Airlines have offered more legroom, televisions and even martinis on flights to draw customers in a highly competitive market. In the latest unusual effort, Delta's low-fare carrier, Song, will give free tickets to passengers who are nice to one another.

Help another passenger carry a bag, stay upbeat during a difficult situation or assist a flight attendant and you could earn one of 5,000 roundtrip tickets Song will give away in June for redemption between September and November.

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Complete CNN story here.
 
Well, that is one way to get the passenger to shut up!

Hey! If we are nice on this site, do we get a free Delta ticket? Afterall, Mr Doug, sir! Works for Delta.

HA!
 
I guess Song needs any business they can get, afterall they are losing money like everyone else. I hope they scrap Song in the near future.
 
Not a free ticket, but almost... Once flying on United I was waiting for a flight sitting right next to the gate podium--I heard a lady at the gate begging for an isle seat, but there weren't any left on the flight. I had one and didn't care too much so I walked up and offered her mine. The agent's jaw dropped--like no one had ever done anything like that before--and then she switched our seats and thanked me profusely. I sat down feeling pretty good about myself. Then the lady who I gave my seet to came over with a Starbucks frap for me, and a few minutes later the gate agent came over with a $50 United certificate and told me "your mother raised you right." Then as I was getting on the plane she took my boarding pass and said---"we've got one seat left now in first. Your riding in it" and gave me a new boarding stub. I almost felt guilty.

Tangental story, but it made me wanna fly UA again--so this deal with Song may work.
 
awww you're such a nice guy!
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[ QUOTE ]

Well, that is one way to get the passenger to shut up!

Hey! If we are nice on this site, do we get a free Delta ticket? Afterall, Mr Doug, sir! Works for Delta.

HA!

[/ QUOTE ]

Yeah how bout it Doug! We're all nice on here! We deserve tickets!
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Well it isn't quite that easy, each FA gets 4 tickets to give out, so who knows!

I don't like the idea of people being nice just because of the possibility of a free ticket...

It'd be a much better promotion if it were not public, but then it wouldn't be good marketing!
 
I got a kick out of it on the radio this afternoon. On the radio the guy was promoting it..

"This airline called, Song is a low-fare version of Delta. Now I don't see the meaning of these free tickets for us. They don't fly into Hartford or Manchester. I don't even think they even fly into Boston, so there's really no use around here."

Wrong! The use Hartford and Boston - where Song is quite popular!
 
This is like MTV's "Boiling Point". LOL. Get $100 if you don't lose your cool. Even though it's encouraging people to be nice only in hopes of "getting" something, maybe it will encourage a habit when people just remember what it feels like to be nice.

One quetion though "Helping people carry their bag"??? Sounds like a security problem....they always ask if any one else has had your bag...
 
I guess I don't really see it being much of a benefit.. Song doesn't fly everywhere (yet), which means only a selected few would get the opportunity to receive the free promotion... but considering their giving away free stuff and asking pilots for concessions at the same time?! I'd say it's a bad deal for management altogether...I mean in one sense, the union will come back and say "hey, you have enough money to give away seats on Song (for free, not just a discount) and then cry bankrupcy because pilots aren't giving full concessions?" and in another sense, couldn't they come up with something a little more effective and save the company money vs spending spending spending?
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I know marketing is a different realm of the business world.. but you can market and save money at the same time -> esp if your hurting for business...

that type of promotion to me, as a layman, would make it seem like DL is doing just fine financially...
 
Based on the number of rude people I bump into in the airports now, I guess even fake kindness would work. Who cares about their motives; if people are nice, at the least they are being nice. Just look at a group of really nice people; codependants, who have other motives for being nice. Free tickets? Sounds like a deal I like.
 
Kristie I think the brainstorm behind the free tickets deal just got kicked out as Chief Marketing officer, she has a new title and it deals with ACS, my division, so we are really screwed. They messed it up last time she was in charge. I wish she would hurry up and retire
 
The idea is that if you get a free ticket, you'll bring along a paying customer. Also, it's for travel in September, which is a slow month. I think it would be even more so for Song since they're going after folks taking the kids down to Disney.

Also, the dirty little secret about airline miles and coupons like this is that a lot of them never get used!

I'm not sure it's a good idea, but I also don't think it's a horrible idea. I'm kind of in the wait and see mode and if it works, you can bet the rest of the airlines will adopt it.
 
Well the problem with Sept is that most kids in the US are back in school by then. I know that Disney gets plenty of folks every month but like i said most kids are back in school then
 
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