Every time you see a camera, there's a plan to use the footage. The camera was a last minute thing like literally two days before the thing went down and a good month of this thing moving from a low boil to a raging brushfire.
When you film virtually anything, there are a lot of people involved. You're fitted for an on-person microphone, there is a boom mic or three, hell the sound crew alone is five people. Then there's the film few and their assistants. Set up, tear down. There's a of stuff that goes on.
Now if they were to film all of the lead-up to the big day when me, the producer and the NY camera crew and sound people showed up, that's a lot of people standing around some cubicle thinking, "Hmm, I'll just send him the jet from my desk. Yeaaaaaah, that's what I'll do" then you know it staged.
I literally had landed in PHX from working an event in Madrid for marketing and my boss, of sorts, puts me on a conference call and says "Sorry, we need to send you to NY, watch this video and we'll send you some basic information the morning before you fly out in a couple days".
So I did laundry, packed my crap, flew to ATL and met with the director of social media with some information about what was going on and continued up to Albany then was limo'd literally to what seemed like a hotel in the middle of nowhere.
Everything was live, unscripted and a little awkward because, well, it was cine verité. No retakes, no clarifications, no voiceovers, it was about as real as it could get. The only thing we did twice was the 'hero walk' down the street.
